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Example of a Hobbies, Survival Amazon affiliate site

Survival Spot

Niche
,
Main market
USA
Secondary market
CA
DR
27
Word count
words can't be counted
Survival Spot is an amazon affiliate site reviewing survival gear.
Survival Spot
Review update
Oct 27, 2020
Site platform
WordPress
Found via
Google Search
Alexa Rank
3346784
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Indexed URLs on Google
1990

You can find the amount of indexed URLs by typing site:domain.com in Google. You can also filter by dates to check the latest content added or updated by the site.
Words per indexed page
NA
Keywords in Google Top 100
1800
Monthly organic traffic
712
Traffic VS Keywords ratio
0.40

The purpose of this ratio is to show the yield of keywords. Anything above 1 is a sign of a good healthy site in a niche offering a good yield efficiency. Anything below 1 can either mean that the site has still plenty of headroom or that it is in a very competitive niche.
Old school presentation with would deserve a clean UI revamp to make the whole site more enticing. Same comment for the UX. Survivalism is a popular but highly competitive niche.
Estimated revenues in $ / month
71.2
Our revenue estimate is based on $0.1 per organic visit, which is a ballpark number we've seen for a lot of AMZ affiliate sites advertised on leading marketplaces (Empire Flippers, FE International, Flippa,...). $0.1 per visit usually corresponds tp the overall amount of sessions, not only the organic ones, as in our calculation, which means that this number is probably a conservative assumption.
The actual revenue depends on the UX quality of the site and the smart insertion of affiliate links. It's also influenced by the other forms of monetisation (info products, display ads, etc.). Simply consider this estimate as the average goal of a typical good AMZ affiliate site.
Revenue per page in $ / month
0.04
Estimated sale value in $

at 30x the estimated monthly revenue

2136
Visit Survival Spot
www.survival spot.com
Survival Spot screenshot
Upside potential in our opinion
Low
Example of the type of product reviewed by Survival Spot
First Aid Kit (215 Pieces) + Bonus 43 Piece Mini First Aid Kit
First Aid Kit 215 Pieces Bonus 43 Piece Mini First Aid Kit
Main keyword
nuclear fallout suit
Main keyword volume / month
200
Main keyword difficulty
7
Top page monthly traffic
127
% of top page vs overall traffic
17.84

The higher the percentage the greater the risk for the site if the main page slips to page 2 of Google. This is an important KPI if you're a prospective buyer.
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