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Example of a Tech, Writing Amazon affiliate site

The Digital Reader

Niche
Main market
USA
Secondary market
UK
DR
71
Word count
More than 1M pages
The Digital Reader is an amazon affiliate site reviewing e-readers, publishing solutions, ebooks as well as providing tips and services to writers so that they can focus on their craft.
The Digital Reader
Review update
Oct 29, 2020
Site platform
WordPress
Found via
Google Search
195832
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Indexed URLs on Google
12000

You can find the amount of indexed URLs by typing site:domain.com in Google. You can also filter by dates to check the latest content added or updated by the site.

Keywords in Google Top 100
92500
Monthly organic traffic
27700
Traffic VS Keywords ratio
0.30

The purpose of this ratio is to show the yield of keywords. Anything above 1 is a sign of a good healthy site in a niche offering a good yield efficiency. Anything below 1 can either mean that the site has still plenty of headroom or that it is in a very competitive niche.

This domain has a very strong authority and a lot of content (more than 1M words on 12K+ pages). It has garnered backlinks from a series of leading publications. The business model goes beyond affiliation. The owner of the site offers tech services to publishing professionals. The site having reached its maturity level, the traffic hasn’t grown significantly over the past few years but it’s pretty stable and the site has clearly found its audience. The site has a well-balanced traffic between its leading pages.
Estimated revenues in $ / month
2770
Our revenue estimate is based on $0.1 per organic visit, which is a ballpark number we've seen for a lot of AMZ affiliate sites advertised on leading marketplaces (Empire Flippers, FE International, Flippa,...). $0.1 per visit usually corresponds tp the overall amount of sessions, not only the organic ones, as in our calculation, which means that this number is probably a conservative assumption.
The actual revenue depends on the UX quality of the site and the smart insertion of affiliate links. It's also influenced by the other forms of monetisation (info products, display ads, etc.). Simply consider this estimate as the average goal of a typical good AMZ affiliate site.
Revenue per page in $ / month
0.23
Estimated sale value in $

at 30x the estimated monthly revenue

83100
The Digital Reader Homepage
The Digital Reader screenshot
Upside potential in our opinion
Medium
Example of the type of product reviewed by The Digital Reader
Main keyword
send epub to kindle
Main keyword volume / month
2000
Main keyword difficulty
42
Top page monthly traffic
1434
% of top page vs overall traffic
5.18

The higher the percentage the greater the risk for the site if the main page slips to page 2 of Google. This is an important KPI if you're a prospective buyer.

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