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Example of a Fishkeeping, Hobbies Amazon affiliate site

Mr Fishkeeper

Main market
USA
Secondary market
UK
DR
7
Word count
14686
Mr Fishkeeper is an amazon affiliate site reviewing fishkeeping products and providing useful fishkeeping tips.
Mr Fishkeeper
Review update
Oct 28, 2020
Site platform
WordPress
Found via
Google Search
2254235
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Indexed URLs on Google
65

You can find the amount of indexed URLs by typing site:domain.com in Google. You can also filter by dates to check the latest content added or updated by the site.

Words per indexed page
226
Keywords in Google Top 100
4700
Monthly organic traffic
4000
Traffic VS Keywords ratio
0.85

The purpose of this ratio is to show the yield of keywords. Anything above 1 is a sign of a good healthy site in a niche offering a good yield efficiency. Anything below 1 can either mean that the site has still plenty of headroom or that it is in a very competitive niche.

Fishkeepers are passionate hobbyists who are ready to spend a sizeable amount on their passion. The niche is crowded but it’s still possible to find low competition long tail keywords.
Estimated revenues in $ / month
400
Our revenue estimate is based on $0.1 per organic visit, which is a ballpark number we've seen for a lot of AMZ affiliate sites advertised on leading marketplaces (Empire Flippers, FE International, Flippa,...). $0.1 per visit usually corresponds tp the overall amount of sessions, not only the organic ones, as in our calculation, which means that this number is probably a conservative assumption.
The actual revenue depends on the UX quality of the site and the smart insertion of affiliate links. It's also influenced by the other forms of monetisation (info products, display ads, etc.). Simply consider this estimate as the average goal of a typical good AMZ affiliate site.
Revenue per page in $ / month
6.15
Estimated sale value in $

at 30x the estimated monthly revenue

12000
Mr Fishkeeper Homepage
Mr Fishkeeper screenshot
Upside potential in our opinion
High
Example of the type of product reviewed by Mr Fishkeeper
Main keyword
aquarium dimensions
Main keyword volume / month
7300
Main keyword difficulty
12
Top page monthly traffic
577
% of top page vs overall traffic
14.43

The higher the percentage the greater the risk for the site if the main page slips to page 2 of Google. This is an important KPI if you're a prospective buyer.

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