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Example of a Childcare, Home Amazon affiliate site

Dad Gold

Niche
Main market
USA
Secondary market
UK
DR
11
Word count
232469
Dad Gold is an amazon affiliate site providing fatherhood advice, reviewing useful products to help you be a better dad for your kids.
Dad Gold
Review update
Oct 28, 2020
Site platform
WordPress
Found via
Google Search
2533293
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Indexed URLs on Google
364

You can find the amount of indexed URLs by typing site:domain.com in Google. You can also filter by dates to check the latest content added or updated by the site.

Words per indexed page
639
Keywords in Google Top 100
3900
Monthly organic traffic
2000
Traffic VS Keywords ratio
0.51

The purpose of this ratio is to show the yield of keywords. Anything above 1 is a sign of a good healthy site in a niche offering a good yield efficiency. Anything below 1 can either mean that the site has still plenty of headroom or that it is in a very competitive niche.

The fatherhood angle to the childcare / home niche seems to be a tough one. After 2 years of activity, the site hasn’t accumulated a significant amount of keywords in the Top 100, and the monthly revenue per page is, at this stage, quite low.
Estimated revenues in $ / month
200
Our revenue estimate is based on $0.1 per organic visit, which is a ballpark number we've seen for a lot of AMZ affiliate sites advertised on leading marketplaces (Empire Flippers, FE International, Flippa,...). $0.1 per visit usually corresponds tp the overall amount of sessions, not only the organic ones, as in our calculation, which means that this number is probably a conservative assumption.
The actual revenue depends on the UX quality of the site and the smart insertion of affiliate links. It's also influenced by the other forms of monetisation (info products, display ads, etc.). Simply consider this estimate as the average goal of a typical good AMZ affiliate site.
Revenue per page in $ / month
0.55
Estimated sale value in $

at 30x the estimated monthly revenue

6000
Dad Gold homepage
Dad Gold screenshot
Upside potential in our opinion
Low
Example of the type of product reviewed by Dad Gold
Main keyword
dad hospital survival kit
Main keyword volume / month
150
Main keyword difficulty
0
Top page monthly traffic
305
% of top page vs overall traffic
15.25

The higher the percentage the greater the risk for the site if the main page slips to page 2 of Google. This is an important KPI if you're a prospective buyer.

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