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Example of a Home, Outdoor Amazon affiliate site

Appliance Reviewer

Niche
,
Main market
UK
Secondary market
USA
DR
48
Word count
640310
Appliance Reviewer is an amazon affiliate site reviewing home appliances.
Appliance Reviewer
Review update
Nov 30, 2020
Site platform
WordPress
Found via
Google
Alexa Rank
691372
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Indexed URLs on Google
496

You can find the amount of indexed URLs by typing site:domain.com in Google. You can also filter by dates to check the latest content added or updated by the site.
Words per indexed page
1291
Keywords in Google Top 100
61000
Monthly organic traffic
50900
Traffic VS Keywords ratio
0.83

The purpose of this ratio is to show the yield of keywords. Anything above 1 is a sign of a good healthy site in a niche offering a good yield efficiency. Anything below 1 can either mean that the site has still plenty of headroom or that it is in a very competitive niche.
An authority site in the field of appliances reviews, started in early 2017 with a DR of zero (brand new domain), quickly rose to DR 22 (in 2 months) and has now a DR of 48, fuelled by 547 referring domains. The site has a good revenue par page yield. Since there are always new appliances coming to the market, there’s room for growth. The only issue with such a site is that the content gets outdated pretty quickly, so it needs a constant refresh. The website also earns money from display ads powered by the Mediavine Home network.
Estimated revenues in $ / month
5090
Our revenue estimate is based on $0.1 per organic visit, which is a ballpark number we've seen for a lot of AMZ affiliate sites advertised on leading marketplaces (Empire Flippers, FE International, Flippa,...). $0.1 per visit usually corresponds tp the overall amount of sessions, not only the organic ones, as in our calculation, which means that this number is probably a conservative assumption.
The actual revenue depends on the UX quality of the site and the smart insertion of affiliate links. It's also influenced by the other forms of monetisation (info products, display ads, etc.). Simply consider this estimate as the average goal of a typical good AMZ affiliate site.
Revenue per page in $ / month
10.3
Estimated sale value in $

at 30x the estimated monthly revenue

152700
Visit Appliance Reviewer
appliance reviewer home page
Appliance Reviewer screenshot
Upside potential in our opinion
medium
Example of the type of product reviewed by Appliance Reviewer
Portable Washing Machine TG23 - Twin Tub Washer Machine
Portable Washing Machine TG23 Twin Tub Washer Machine
Main keyword
spice grinder
Main keyword volume / month
6800
Main keyword difficulty
8
Top page monthly traffic
2382
% of top page vs overall traffic
4.7

The higher the percentage the greater the risk for the site if the main page slips to page 2 of Google. This is an important KPI if you're a prospective buyer.
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