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Example of a Sleep, Wellness Amazon affiliate site

Sleep Advisor

Niche
Main market
USA
Secondary market
UK
DR
73
Word count
More than 1M words
Sleep Advisor is an amazon affiliate site reviewing mattresses, sleep accessories and providing insightful tips for a better sleep for the whole family.
Sleep Advisor
Review update
Oct 28, 2020
Site platform
Custom
Found via
Google Search
63171
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Indexed URLs on Google
1110

You can find the amount of indexed URLs by typing site:domain.com in Google. You can also filter by dates to check the latest content added or updated by the site.

Words per indexed page
NA
Keywords in Google Top 100
272000
Monthly organic traffic
337000
Traffic VS Keywords ratio
1.24

The purpose of this ratio is to show the yield of keywords. Anything above 1 is a sign of a good healthy site in a niche offering a good yield efficiency. Anything below 1 can either mean that the site has still plenty of headroom or that it is in a very competitive niche.

A mature high authority site in the sleep advice niche, boasting impressive traffic and a great yield per page. The organic traffic graph shows that the site was impacted by the recent Google updates. It could double its traffic if it gets back to previous numbers. The current site’s value is probably above $1M.
Estimated revenues in $ / month
33700
Our revenue estimate is based on $0.1 per organic visit, which is a ballpark number we've seen for a lot of AMZ affiliate sites advertised on leading marketplaces (Empire Flippers, FE International, Flippa,...). $0.1 per visit usually corresponds tp the overall amount of sessions, not only the organic ones, as in our calculation, which means that this number is probably a conservative assumption.
The actual revenue depends on the UX quality of the site and the smart insertion of affiliate links. It's also influenced by the other forms of monetisation (info products, display ads, etc.). Simply consider this estimate as the average goal of a typical good AMZ affiliate site.
Revenue per page in $ / month
30.36
Estimated sale value in $

at 30x the estimated monthly revenue

1011000
Sleep Advisor homepage
Sleep Advisor screenshot
Upside potential in our opinion
High
Example of the type of product reviewed by Sleep Advisor
Main keyword
japanese futon
Main keyword volume / month
19000
Main keyword difficulty
11
Top page monthly traffic
12534
% of top page vs overall traffic
3.72

The higher the percentage the greater the risk for the site if the main page slips to page 2 of Google. This is an important KPI if you're a prospective buyer.

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