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Example of a Appliances, Kitchen Amazon affiliate site

The Kitchen Guy

Niche
,
Main market
USA
Secondary market
CA
DR
7
Word count
60377
The Kitchen Guy is an amazon affiliate site reviewing kitchen appliances, mainly knife sets, cookware sets and OTR convection microwaves.
The Kitchen Guy
Review update
Oct 27, 2020
Site platform
WordPress
Found via
Google Search
Alexa Rank
4039230
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Indexed URLs on Google
102

You can find the amount of indexed URLs by typing site:domain.com in Google. You can also filter by dates to check the latest content added or updated by the site.
Words per indexed page
592
Keywords in Google Top 100
5100
Monthly organic traffic
2000
Traffic VS Keywords ratio
0.39

The purpose of this ratio is to show the yield of keywords. Anything above 1 is a sign of a good healthy site in a niche offering a good yield efficiency. Anything below 1 can either mean that the site has still plenty of headroom or that it is in a very competitive niche.
There are quite a few kitchen / cooking sites in this list. The niche is undoubtedly popular but also very competitive. There are always new appliances but this makes it a very demanding niche in terms of content creation and regular updates.
Estimated revenues in $ / month
200
Our revenue estimate is based on $0.1 per organic visit, which is a ballpark number we've seen for a lot of AMZ affiliate sites advertised on leading marketplaces (Empire Flippers, FE International, Flippa,...). $0.1 per visit usually corresponds tp the overall amount of sessions, not only the organic ones, as in our calculation, which means that this number is probably a conservative assumption.
The actual revenue depends on the UX quality of the site and the smart insertion of affiliate links. It's also influenced by the other forms of monetisation (info products, display ads, etc.). Simply consider this estimate as the average goal of a typical good AMZ affiliate site.
Revenue per page in $ / month
1.96
Estimated sale value in $

at 30x the estimated monthly revenue

6000
Visit The Kitchen Guy
www.thekitchenguy.net
The Kitchen Guy screenshot
Upside potential in our opinion
Low
Example of the type of product reviewed by The Kitchen Guy
Toshiba EM131A5C-BS Microwave Oven with Smart Sensor
Toshiba EM131A5C BS Microwave Oven with Smart Sensor
Main keyword
induction cooktop vs gas
Main keyword volume / month
1100
Main keyword difficulty
19
Top page monthly traffic
507
% of top page vs overall traffic
25.35

The higher the percentage the greater the risk for the site if the main page slips to page 2 of Google. This is an important KPI if you're a prospective buyer.
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