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Example of a DIY, Tools Amazon affiliate site

Tools Guide

Niche
Main market
USA
Secondary market
CA
DR
28
Word count
73047
Tools Guide is an amazon affiliate site reviewing the best tools and providing detailed DIY project ideas.
Tools Guide
Review update
Nov 1, 2020
Site platform
WordPress
Found via
Google Search
2461628
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Indexed URLs on Google
61

You can find the amount of indexed URLs by typing site:domain.com in Google. You can also filter by dates to check the latest content added or updated by the site.

Words per indexed page
1197
Keywords in Google Top 100
6300
Monthly organic traffic
2700
Traffic VS Keywords ratio
0.43

The purpose of this ratio is to show the yield of keywords. Anything above 1 is a sign of a good healthy site in a niche offering a good yield efficiency. Anything below 1 can either mean that the site has still plenty of headroom or that it is in a very competitive niche.

This tools review / DIY site was launched in the summer of 2019. It has enjoyed a steady growth and still has some headroom to grow if it keeps on publishing content on a regular basis. The risk at this stage is that most of the traffic is concentrated on 5 pages, with the 2 main ones representing more than 50% of the overall traffic.
Estimated revenues in $ / month
270
Our revenue estimate is based on $0.1 per organic visit, which is a ballpark number we've seen for a lot of AMZ affiliate sites advertised on leading marketplaces (Empire Flippers, FE International, Flippa,...). $0.1 per visit usually corresponds tp the overall amount of sessions, not only the organic ones, as in our calculation, which means that this number is probably a conservative assumption.
The actual revenue depends on the UX quality of the site and the smart insertion of affiliate links. It's also influenced by the other forms of monetisation (info products, display ads, etc.). Simply consider this estimate as the average goal of a typical good AMZ affiliate site.
Revenue per page in $ / month
Estimated sale value in $

at 30x the estimated monthly revenue

8100
Tools Guide home page
Tools Guide screenshot
Upside potential in our opinion
Medium
Example of the type of product reviewed by Tools Guide
Main keyword
natural gas garage heater
Main keyword volume / month
3300
Main keyword difficulty
12
Top page monthly traffic
765
% of top page vs overall traffic
28.33

The higher the percentage the greater the risk for the site if the main page slips to page 2 of Google. This is an important KPI if you're a prospective buyer.

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