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Sandersguide

Niche
Main market
USA
Secondary market
CA
DR
9
Word count
104705
Sandersguide is an amazon affiliate site reviewing sanders and sanding best practices.
Sanders Guide
Review update
Dec 31, 2020
Site platform
WordPress
Found via
Motioninvest
1682608
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Indexed URLs on Google
50

You can find the amount of indexed URLs by typing site:domain.com in Google. You can also filter by dates to check the latest content added or updated by the site.

Words per indexed page
2094
Keywords in Google Top 100
1100
Monthly organic traffic
61
Traffic VS Keywords ratio
0.06

The purpose of this ratio is to show the yield of keywords. Anything above 1 is a sign of a good healthy site in a niche offering a good yield efficiency. Anything below 1 can either mean that the site has still plenty of headroom or that it is in a very competitive niche.

Based on Ahrefs numbers, Sandersguide was well under the radar. Ahrefs organic traffic estimate is just 61 visits per month, whereas Google Analytics stats provided by the seller via MotionInvest showed a traffic above 1000 monthly sessions. In my experience, ahrefs isn’t that good at estimating the traffic of the smallest sites (not enough data). This sanders review site has enjoyed a steady growth since launching in early 2019. It was impacted by the April Google update but it has since recovered. The topic is very niche but there’s still some headroom. Just one major issue at the moment: the traffic seems pretty much concentrated among 5 out of 50 pages.
Estimated revenues in $ / month
6.1
Our revenue estimate is based on $0.1 per organic visit, which is a ballpark number we've seen for a lot of AMZ affiliate sites advertised on leading marketplaces (Empire Flippers, FE International, Flippa,...). $0.1 per visit usually corresponds tp the overall amount of sessions, not only the organic ones, as in our calculation, which means that this number is probably a conservative assumption.
The actual revenue depends on the UX quality of the site and the smart insertion of affiliate links. It's also influenced by the other forms of monetisation (info products, display ads, etc.). Simply consider this estimate as the average goal of a typical good AMZ affiliate site.
Published revenues in $ / month
140
Revenue per page in $ / month
0.1
Estimated sale value in $

at 30x the estimated monthly revenue

183
Published sale value in $

by seller / marketplace

4720
Sanders guide home page
Sandersguide screenshot
Upside potential in our opinion
low
Example of the type of product reviewed by Sandersguide
Main keyword
oscillating edge sander reviews
Main keyword volume / month
70
Main keyword difficulty
0
Top page monthly traffic
12
% of top page vs overall traffic
19.7

The higher the percentage the greater the risk for the site if the main page slips to page 2 of Google. This is an important KPI if you're a prospective buyer.

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