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Example of a Drones, Tech Amazon affiliate site

AeroFly Drones

Niche
Main market
USA
Secondary market
UK
DR
30
Word count
848000
AeroFly Drones is an amazon affiliate site reviewing drones, drone accessories, drone training and drone-related news.
aero drones drone site affiliate
Review update
Nov 17, 2020
Site platform
WordPress
Found via
Flippa
846334
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Indexed URLs on Google
950

You can find the amount of indexed URLs by typing site:domain.com in Google. You can also filter by dates to check the latest content added or updated by the site.

Words per indexed page
893
Keywords in Google Top 100
11300
Monthly organic traffic
7500
Traffic VS Keywords ratio
0.66

The purpose of this ratio is to show the yield of keywords. Anything above 1 is a sign of a good healthy site in a niche offering a good yield efficiency. Anything below 1 can either mean that the site has still plenty of headroom or that it is in a very competitive niche.

Nicely executed Wordpress site dedicated to a trendy line of products: drones. The issue with this type of product is that it requires frequent updates since the industry is moving so fast. The traffic has been flat for a few months after a small dip at the latest Google update. But there’s some margin for growth for a potential new owner. A large portion of the site’s revenues comes from display ads (Mediavine). The site is offered for sale at $32,000, which is quite expensive based on the latest revenue numbers (x39!).
Estimated revenues in $ / month
750
Our revenue estimate is based on $0.1 per organic visit, which is a ballpark number we've seen for a lot of AMZ affiliate sites advertised on leading marketplaces (Empire Flippers, FE International, Flippa,...). $0.1 per visit usually corresponds tp the overall amount of sessions, not only the organic ones, as in our calculation, which means that this number is probably a conservative assumption.
The actual revenue depends on the UX quality of the site and the smart insertion of affiliate links. It's also influenced by the other forms of monetisation (info products, display ads, etc.). Simply consider this estimate as the average goal of a typical good AMZ affiliate site.
Published revenues in $ / month
811
Revenue per page in $ / month
0.79
Estimated sale value in $

at 30x the estimated monthly revenue

22500
Published sale value in $

by seller / marketplace

32000
aerofly drones home page
AeroFly Drones screenshot
Upside potential in our opinion
Medium
Example of the type of product reviewed by AeroFly Drones
Main keyword
best drones under 100
Main keyword volume / month
2900
Main keyword difficulty
15
Top page monthly traffic
505
% of top page vs overall traffic
6.73

The higher the percentage the greater the risk for the site if the main page slips to page 2 of Google. This is an important KPI if you're a prospective buyer.

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