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Example of a Music, Recording Amazon affiliate site

Instrument Top

Niche
Main market
USA
Secondary market
UK
DR
2
Word count
42210
Instrument Top is an amazon affiliate site reviewing music instruments: keyboards & pianos, drums, microphones, violins, ukuleles & more.
Instrument Top
Review update
Oct 29, 2020
Site platform
WordPress
Found via
Flippa.com
1655990
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Indexed URLs on Google
91

You can find the amount of indexed URLs by typing site:domain.com in Google. You can also filter by dates to check the latest content added or updated by the site.

Words per indexed page
464
Keywords in Google Top 100
4400
Monthly organic traffic
1000
Traffic VS Keywords ratio
0.23

The purpose of this ratio is to show the yield of keywords. Anything above 1 is a sign of a good healthy site in a niche offering a good yield efficiency. Anything below 1 can either mean that the site has still plenty of headroom or that it is in a very competitive niche.

We were not far from the latest published revenues with our estimate (145 vs 100 per month). The site is marketed on Flippa with a Buy Now Price of $6200, which is far too high compared with the current MRR. It should at best sell for $4500. We’ve seen better affiliate sites in the music niche but that’s probably a good thing for the buyer, there’s room for improvement, if you grab the site at the right price though, ideally under $4K. The site had better days in 2017, peaking at 1800 organic visits per month. That be a nice short-term recovery ambition.
Estimated revenues in $ / month
100
Our revenue estimate is based on $0.1 per organic visit, which is a ballpark number we've seen for a lot of AMZ affiliate sites advertised on leading marketplaces (Empire Flippers, FE International, Flippa,...). $0.1 per visit usually corresponds tp the overall amount of sessions, not only the organic ones, as in our calculation, which means that this number is probably a conservative assumption.
The actual revenue depends on the UX quality of the site and the smart insertion of affiliate links. It's also influenced by the other forms of monetisation (info products, display ads, etc.). Simply consider this estimate as the average goal of a typical good AMZ affiliate site.
Published revenues in $ / month
145
Revenue per page in $ / month
1.10
Estimated sale value in $

at 30x the estimated monthly revenue

3000
Published sale value in $

by seller / marketplace

6200
Screen Shot 2020 10 29 at 20.13.53
Instrument Top screenshot
Upside potential in our opinion
Medium
Example of the type of product reviewed by Instrument Top
Main keyword
best beginner banjo
Main keyword volume / month
1100
Main keyword difficulty
3
Top page monthly traffic
259
% of top page vs overall traffic
25.90

The higher the percentage the greater the risk for the site if the main page slips to page 2 of Google. This is an important KPI if you're a prospective buyer.

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