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Example of a EDC, Hobbies Amazon affiliate site

Everyday Carry

Niche
Main market
USA
Secondary market
UK
DR
60
Word count
More than 500K words
Everyday Carry is an amazon affiliate site reviewing EDC products (i.e. products you carry every day in your pockets).
Every Day Carry
Review update
Oct 28, 2020
Site platform
WordPress
Found via
Google Search
56954
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Indexed URLs on Google
69900

You can find the amount of indexed URLs by typing site:domain.com in Google. You can also filter by dates to check the latest content added or updated by the site.

Words per indexed page
NA
Keywords in Google Top 100
128000
Monthly organic traffic
274000
Traffic VS Keywords ratio
2.14

The purpose of this ratio is to show the yield of keywords. Anything above 1 is a sign of a good healthy site in a niche offering a good yield efficiency. Anything below 1 can either mean that the site has still plenty of headroom or that it is in a very competitive niche.

This is a massive site with a great UX, boasting a strong authority, one of the most valuable in this list.
Estimated revenues in $ / month
27400
Our revenue estimate is based on $0.1 per organic visit, which is a ballpark number we've seen for a lot of AMZ affiliate sites advertised on leading marketplaces (Empire Flippers, FE International, Flippa,...). $0.1 per visit usually corresponds tp the overall amount of sessions, not only the organic ones, as in our calculation, which means that this number is probably a conservative assumption.
The actual revenue depends on the UX quality of the site and the smart insertion of affiliate links. It's also influenced by the other forms of monetisation (info products, display ads, etc.). Simply consider this estimate as the average goal of a typical good AMZ affiliate site.
Revenue per page in $ / month
0.39
Estimated sale value in $

at 30x the estimated monthly revenue

822000
Everyday Carry home page
Everyday Carry screenshot
Upside potential in our opinion
High
Example of the type of product reviewed by Everyday Carry
Main keyword
everyday carry
Main keyword volume / month
21000
Main keyword difficulty
39
Top page monthly traffic
34983
% of top page vs overall traffic
12.77

The higher the percentage the greater the risk for the site if the main page slips to page 2 of Google. This is an important KPI if you're a prospective buyer.

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