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Example of a Cats, Pets Amazon affiliate site

The Conscious Cat

Niche
,
Main market
USA
Secondary market
CA
DR
59
Word count
More than 500K words
The Conscious Cat is an amazon affiliate site reviewing a wide range of products for cats as well as providing all sorts of insightful tips to improve the life quality of your pets.
Conscious Cat
Review update
Oct 29, 2020
Site platform
WordPress
Found via
Google Search
Alexa Rank
336059
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Indexed URLs on Google
6860

You can find the amount of indexed URLs by typing site:domain.com in Google. You can also filter by dates to check the latest content added or updated by the site.
Keywords in Google Top 100
64500
Monthly organic traffic
22200
Traffic VS Keywords ratio
0.34

The purpose of this ratio is to show the yield of keywords. Anything above 1 is a sign of a good healthy site in a niche offering a good yield efficiency. Anything below 1 can either mean that the site has still plenty of headroom or that it is in a very competitive niche.
This is not the typical niche site. It’s a true labour of love, developed by a cat lover who’s a former veterinary with a genuine devotion for our feline friends. The site had better days in terms of trafifc but its authority is very strong and the traffic has been pretty stable since 2019, after a sharp fall in 2017. We don’t see a lot of upside but it’s definitely a project which will keep on attracting cat lovers’ interest in the future. Kudos to Ingrid King for her hard work!
Estimated revenues in $ / month
2220
Our revenue estimate is based on $0.1 per organic visit, which is a ballpark number we've seen for a lot of AMZ affiliate sites advertised on leading marketplaces (Empire Flippers, FE International, Flippa,...). $0.1 per visit usually corresponds tp the overall amount of sessions, not only the organic ones, as in our calculation, which means that this number is probably a conservative assumption.
The actual revenue depends on the UX quality of the site and the smart insertion of affiliate links. It's also influenced by the other forms of monetisation (info products, display ads, etc.). Simply consider this estimate as the average goal of a typical good AMZ affiliate site.
Revenue per page in $ / month
0.32
Estimated sale value in $

at 30x the estimated monthly revenue

66600
Visit The Conscious Cat
conscious cat homepage
The Conscious Cat screenshot
Upside potential in our opinion
Medium
Example of the type of product reviewed by The Conscious Cat
AmazonBasics Cat Tree Tower With Perch Condo
AmazonBasics Cat Tree Tower With Perch Condo
Main keyword
cat anatomy
Main keyword volume / month
13000
Main keyword difficulty
11
Top page monthly traffic
2115
% of top page vs overall traffic
9.53

The higher the percentage the greater the risk for the site if the main page slips to page 2 of Google. This is an important KPI if you're a prospective buyer.
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