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Example of a Music, Recording Amazon affiliate site

Equipboard

Niche
,
Main market
USA
Secondary market
UK
DR
57
Word count
More than 1M words
Equipboard is an amazon affiliate site reviewing instrumentsa, accessories and audio gear played by famous musicians.
Equipboard
Review update
Nov 11, 2020
Site platform
Proprietary
Found via
Google Search
Alexa Rank
40175
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Indexed URLs on Google
262000

You can find the amount of indexed URLs by typing site:domain.com in Google. You can also filter by dates to check the latest content added or updated by the site.
Keywords in Google Top 100
800000
Monthly organic traffic
418000
Traffic VS Keywords ratio
0.52

The purpose of this ratio is to show the yield of keywords. Anything above 1 is a sign of a good healthy site in a niche offering a good yield efficiency. Anything below 1 can either mean that the site has still plenty of headroom or that it is in a very competitive niche.
Very smart angle: reviewing the instruments and audio gear used by famous musicians. Partly crowdsourced. The site still has plenty of margin for growth. The site is affiliated to SweetWater, Reverb and Ebay.
Estimated revenues in $ / month
41800
Our revenue estimate is based on $0.1 per organic visit, which is a ballpark number we've seen for a lot of AMZ affiliate sites advertised on leading marketplaces (Empire Flippers, FE International, Flippa,...). $0.1 per visit usually corresponds tp the overall amount of sessions, not only the organic ones, as in our calculation, which means that this number is probably a conservative assumption.
The actual revenue depends on the UX quality of the site and the smart insertion of affiliate links. It's also influenced by the other forms of monetisation (info products, display ads, etc.). Simply consider this estimate as the average goal of a typical good AMZ affiliate site.
Revenue per page in $ / month
0.16
Estimated sale value in $

at 30x the estimated monthly revenue

1254000
Visit Equipboard
Equipboard home page
Equipboard screenshot
Upside potential in our opinion
High
Example of the type of product reviewed by Equipboard
Fender Mini '57 Twin-Amp – Electric Guitar Amp
Fender Mini 57 Twin Amp – Electric Guitar Amp
Main keyword
equipboard
Main keyword volume / month
12000
Main keyword difficulty
5
Top page monthly traffic
11197
% of top page vs overall traffic
2.68

The higher the percentage the greater the risk for the site if the main page slips to page 2 of Google. This is an important KPI if you're a prospective buyer.
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