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Example of a Drills, Tools Amazon affiliate site

Drillez

Niche
,
Main market
USA
Secondary market
CA
DR
1.7
Word count
65353
Drillez is an amazon affiliate site reviewing drills, drill bits and drill-powered tools.
drillez
Review update
Nov 1, 2020
Site platform
WordPress
Found via
Flippa
Alexa Rank
2331337
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Indexed URLs on Google
34

You can find the amount of indexed URLs by typing site:domain.com in Google. You can also filter by dates to check the latest content added or updated by the site.
Words per indexed page
1922
Keywords in Google Top 100
2300
Monthly organic traffic
748
Traffic VS Keywords ratio
0.33

The purpose of this ratio is to show the yield of keywords. Anything above 1 is a sign of a good healthy site in a niche offering a good yield efficiency. Anything below 1 can either mean that the site has still plenty of headroom or that it is in a very competitive niche.
Ahrefs still has to catch up with the recent growth of this site, which is on a good trajectory, already generating decent revenues with a relatively low DR. Since it’s a tech niche, it will require frequent publications and constant updates. The amount of words per page is pretty high (close to 2K words). The only issue at the moment is the proportion of traffic represented by the most popular page (25+%), but that’s expected for a young site.
Estimated revenues in $ / month
74.8
Our revenue estimate is based on $0.1 per organic visit, which is a ballpark number we've seen for a lot of AMZ affiliate sites advertised on leading marketplaces (Empire Flippers, FE International, Flippa,...). $0.1 per visit usually corresponds tp the overall amount of sessions, not only the organic ones, as in our calculation, which means that this number is probably a conservative assumption.
The actual revenue depends on the UX quality of the site and the smart insertion of affiliate links. It's also influenced by the other forms of monetisation (info products, display ads, etc.). Simply consider this estimate as the average goal of a typical good AMZ affiliate site.
Published revenues in $ / month
217
Revenue per page in $ / month
Estimated sale value in $

at 30x the estimated monthly revenue

2244
Published sale value in $

by seller / marketplace

6510
Visit Drillez
Drillez home page
Drillez screenshot
Upside potential in our opinion
High
Example of the type of product reviewed by Drillez
Cordless Drill, 20V Drill Driver 2x2000mAh Batteries
Cordless Drill 20V Drill Driver 2x2000mAh Batteries
Main keyword
best hot glue gun for woodworking
Main keyword volume / month
200
Main keyword difficulty
3
Top page monthly traffic
206
% of top page vs overall traffic
27.54

The higher the percentage the greater the risk for the site if the main page slips to page 2 of Google. This is an important KPI if you're a prospective buyer.
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