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Example of a Home, Tech Amazon affiliate site

SmartHome Headquarters

Niche
Main market
USA
Secondary market
UK
DR
0
Word count
10025
SmartHome Headquarters is an amazon affiliate site reviewing smart home devices: alarms, cameras, thermostats, smoke detectors, light switches, doorbells, smart locks, home hubs, etc..
smarthome headquarters
Review update
Oct 29, 2020
Site platform
WordPress
Found via
Google Search
4647916
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Indexed URLs on Google
19

You can find the amount of indexed URLs by typing site:domain.com in Google. You can also filter by dates to check the latest content added or updated by the site.

Words per indexed page
528
Keywords in Google Top 100
823
Monthly organic traffic
52
Traffic VS Keywords ratio
0.06

The purpose of this ratio is to show the yield of keywords. Anything above 1 is a sign of a good healthy site in a niche offering a good yield efficiency. Anything below 1 can either mean that the site has still plenty of headroom or that it is in a very competitive niche.

This website is currently too thin to rank on a lot of keywords and get enough traffic to generate meaningful revenues. With just 19 indexed URLs, it generates c. 50 organic visits per month and won’t bring more than $10 per month in commissions. The owners should increase their content production if they want to establish the authority of the site.
Estimated revenues in $ / month
5.2
Our revenue estimate is based on $0.1 per organic visit, which is a ballpark number we've seen for a lot of AMZ affiliate sites advertised on leading marketplaces (Empire Flippers, FE International, Flippa,...). $0.1 per visit usually corresponds tp the overall amount of sessions, not only the organic ones, as in our calculation, which means that this number is probably a conservative assumption.
The actual revenue depends on the UX quality of the site and the smart insertion of affiliate links. It's also influenced by the other forms of monetisation (info products, display ads, etc.). Simply consider this estimate as the average goal of a typical good AMZ affiliate site.
Revenue per page in $ / month
0.27
Estimated sale value in $

at 30x the estimated monthly revenue

156
Smarthome Headquarters homepage
SmartHome Headquarters screenshot
Upside potential in our opinion
Low
Example of the type of product reviewed by SmartHome Headquarters
Main keyword
too many devices on wifi
Main keyword volume / month
400
Main keyword difficulty
9
Top page monthly traffic
28
% of top page vs overall traffic
53.85

The higher the percentage the greater the risk for the site if the main page slips to page 2 of Google. This is an important KPI if you're a prospective buyer.

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