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Example of a Cooking, Health Amazon affiliate site

Make It Dairy-Free

Niche
,
Main market
USA
Secondary market
CA
DR
36
Word count
More than 500K words
Make It Dairy-Free is an amazon affiliate site providing advice, tips and tutorials for a healthy lifestyle by recommending all things vegan and plant based, as well as reviewing the right tools to prepare dairy free, vegan, plant based, egg free delicious food. Nice execution..
dairy free
Review update
Oct 29, 2020
Site platform
WordPress
Found via
Google Search
Alexa Rank
510170
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Indexed URLs on Google
644

You can find the amount of indexed URLs by typing site:domain.com in Google. You can also filter by dates to check the latest content added or updated by the site.
Keywords in Google Top 100
28800
Monthly organic traffic
15700
Traffic VS Keywords ratio
0.55

The purpose of this ratio is to show the yield of keywords. Anything above 1 is a sign of a good healthy site in a niche offering a good yield efficiency. Anything below 1 can either mean that the site has still plenty of headroom or that it is in a very competitive niche.
This cooking site with a healthy angle has been around for a while, launched in September 2018. It took roughly 18 months to start growing exponentially (from early 2020). It’s already very mature with almost 650 indexed pages. The couple managing the site will keep on growing it as a true passion project, which will grow its authority even further. Healthy cooking is increasingly popular since people have now to cook at home more frequently, making the right choices to strengthen their immunity.
Estimated revenues in $ / month
1570
Our revenue estimate is based on $0.1 per organic visit, which is a ballpark number we've seen for a lot of AMZ affiliate sites advertised on leading marketplaces (Empire Flippers, FE International, Flippa,...). $0.1 per visit usually corresponds tp the overall amount of sessions, not only the organic ones, as in our calculation, which means that this number is probably a conservative assumption.
The actual revenue depends on the UX quality of the site and the smart insertion of affiliate links. It's also influenced by the other forms of monetisation (info products, display ads, etc.). Simply consider this estimate as the average goal of a typical good AMZ affiliate site.
Revenue per page in $ / month
2.44
Estimated sale value in $

at 30x the estimated monthly revenue

47100
Visit Make It Dairy-Free
make it dairy free homepage
Make It Dairy-Free screenshot
Upside potential in our opinion
High
Example of the type of product reviewed by Make It Dairy-Free
Vitamix E310 Explorian Blender
Vitamix E310 Explorian Blender
Main keyword
list of dairy products
Main keyword volume / month
1500
Main keyword difficulty
39
Top page monthly traffic
1640
% of top page vs overall traffic
10.45

The higher the percentage the greater the risk for the site if the main page slips to page 2 of Google. This is an important KPI if you're a prospective buyer.
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