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Example of a Golf, Sport Amazon affiliate site

Birdies Crazy Golf

Niche
Main market
USA
Secondary market
UK
DR
21
Word count
276944
Birdies Crazy Golf is an amazon affiliate site reviewing golf gear and providing insightful advice to the golf fanatic.
Birdies Crazy Golf
Review update
Oct 29, 2020
Site platform
WordPress
Found via
Google Search
1868767
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Indexed URLs on Google
99

You can find the amount of indexed URLs by typing site:domain.com in Google. You can also filter by dates to check the latest content added or updated by the site.

Words per indexed page
2797
Keywords in Google Top 100
8000
Monthly organic traffic
3500
Traffic VS Keywords ratio
0.44

The purpose of this ratio is to show the yield of keywords. Anything above 1 is a sign of a good healthy site in a niche offering a good yield efficiency. Anything below 1 can either mean that the site has still plenty of headroom or that it is in a very competitive niche.

This website dedicated to all things golf is still in its early days and has enjoyed a pretty fast growth over the last few months. The wordcount per page is quite high which shows it can boast dense long form content. There’s still margin for improvement in the visits to keywords ratio. The owner should try to diversify the targeted keywords to improve the balance between the leading pages (the #1 currently representing 20+% of the overall traffic).
Estimated revenues in $ / month
350
Our revenue estimate is based on $0.1 per organic visit, which is a ballpark number we've seen for a lot of AMZ affiliate sites advertised on leading marketplaces (Empire Flippers, FE International, Flippa,...). $0.1 per visit usually corresponds tp the overall amount of sessions, not only the organic ones, as in our calculation, which means that this number is probably a conservative assumption.
The actual revenue depends on the UX quality of the site and the smart insertion of affiliate links. It's also influenced by the other forms of monetisation (info products, display ads, etc.). Simply consider this estimate as the average goal of a typical good AMZ affiliate site.
Revenue per page in $ / month
3.54
Estimated sale value in $

at 30x the estimated monthly revenue

10500
Birdies Crazy Golf homepage
Birdies Crazy Golf screenshot
Upside potential in our opinion
Medium
Example of the type of product reviewed by Birdies Crazy Golf
Main keyword
best game improvement irons of all time
Main keyword volume / month
1000
Main keyword difficulty
3
Top page monthly traffic
741
% of top page vs overall traffic
21.17

The higher the percentage the greater the risk for the site if the main page slips to page 2 of Google. This is an important KPI if you're a prospective buyer.

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