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Example of a Garden, Hobbies Amazon affiliate site

The Filter Master

Niche
Main market
USA
Secondary market
CA
DR
27
Word count
211213
The Filter Master is an amazon affiliate site reviewing garden products, mainly liners, hoses, pumps, filters and vacuums.
Filter Master
Review update
Oct 27, 2020
Site platform
WordPress
Found via
Google Search
940695
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Indexed URLs on Google
156

You can find the amount of indexed URLs by typing site:domain.com in Google. You can also filter by dates to check the latest content added or updated by the site.

Words per indexed page
1354
Keywords in Google Top 100
22800
Monthly organic traffic
10900
Traffic VS Keywords ratio
0.48

The purpose of this ratio is to show the yield of keywords. Anything above 1 is a sign of a good healthy site in a niche offering a good yield efficiency. Anything below 1 can either mean that the site has still plenty of headroom or that it is in a very competitive niche.

The original concept (filters and pumps) was hyper niche but the site branched out to other gardening tools and gardening tips. It could probably grow further but a rebranding (with a 301 redirect) could be a good strategic option to establish a broader authority.
Estimated revenues in $ / month
1090
Our revenue estimate is based on $0.1 per organic visit, which is a ballpark number we've seen for a lot of AMZ affiliate sites advertised on leading marketplaces (Empire Flippers, FE International, Flippa,...). $0.1 per visit usually corresponds tp the overall amount of sessions, not only the organic ones, as in our calculation, which means that this number is probably a conservative assumption.
The actual revenue depends on the UX quality of the site and the smart insertion of affiliate links. It's also influenced by the other forms of monetisation (info products, display ads, etc.). Simply consider this estimate as the average goal of a typical good AMZ affiliate site.
Revenue per page in $ / month
6.99
Estimated sale value in $

at 30x the estimated monthly revenue

32700
thefiltermaster.com
The Filter Master screenshot
Upside potential in our opinion
Low
Example of the type of product reviewed by The Filter Master
Main keyword
best crabgrass killer
Main keyword volume / month
2600
Main keyword difficulty
10
Top page monthly traffic
1391
% of top page vs overall traffic
12.76

The higher the percentage the greater the risk for the site if the main page slips to page 2 of Google. This is an important KPI if you're a prospective buyer.

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