Very interesting example of a huge discrepancy between the value we can estimate from ahrefs numbers, based on $0.1 per organic visit and the actual value advertised on Flippa, 3.5x+ higher than the conservative evaluation. How can we explain such a difference? Two things. 1° the package sold includes the .com and .co.uk properties, which are analysed as 2 separate domains on ahrefs (I’ve combined the numbers) 2. It appears that 43% of this site’s traffic comes from advertising (49% from organic search), while most of the sites we’re reviewing derive almost all their traffic from organic sources. In the last 3 months, the site has spent almost $400,000 in advertising & seo efforts. It’s not the typical organic affiliate site.