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Example of a Home, Tech Amazon affiliate site

Best Advisers USA-UK

Niche
Main market
USA
Secondary market
UK
DR
67
Word count
More than 1M words
Best Advisers USA-UK is an amazon affiliate site reviewing a wide range of home, garden and entertainment products.
best adviser
Review update
Nov 12, 2020
Site platform
Custom
Found via
Flippa
97394
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Indexed URLs on Google
5470

You can find the amount of indexed URLs by typing site:domain.com in Google. You can also filter by dates to check the latest content added or updated by the site.

Keywords in Google Top 100
256600
Monthly organic traffic
100000
Traffic VS Keywords ratio
0.39

The purpose of this ratio is to show the yield of keywords. Anything above 1 is a sign of a good healthy site in a niche offering a good yield efficiency. Anything below 1 can either mean that the site has still plenty of headroom or that it is in a very competitive niche.

Very interesting example of a huge discrepancy between the value we can estimate from ahrefs numbers, based on $0.1 per organic visit and the actual value advertised on Flippa, 3.5x+ higher than the conservative evaluation. How can we explain such a difference? Two things. 1° the package sold includes the .com and .co.uk properties, which are analysed as 2 separate domains on ahrefs (I’ve combined the numbers) 2. It appears that 43% of this site’s traffic comes from advertising (49% from organic search), while most of the sites we’re reviewing derive almost all their traffic from organic sources. In the last 3 months, the site has spent almost $400,000 in advertising & seo efforts. It’s not the typical organic affiliate site.
Estimated revenues in $ / month
10000
Our revenue estimate is based on $0.1 per organic visit, which is a ballpark number we've seen for a lot of AMZ affiliate sites advertised on leading marketplaces (Empire Flippers, FE International, Flippa,...). $0.1 per visit usually corresponds tp the overall amount of sessions, not only the organic ones, as in our calculation, which means that this number is probably a conservative assumption.
The actual revenue depends on the UX quality of the site and the smart insertion of affiliate links. It's also influenced by the other forms of monetisation (info products, display ads, etc.). Simply consider this estimate as the average goal of a typical good AMZ affiliate site.
Published revenues in $ / month
37257
Revenue per page in $ / month
Estimated sale value in $

at 30x the estimated monthly revenue

300000
Published sale value in $

by seller / marketplace

1200000
Best Advisor home page
Best Advisers USA-UK screenshot
Upside potential in our opinion
Medium
Example of the type of product reviewed by Best Advisers USA-UK
Main keyword
lava lamp wax stuck at top
Main keyword volume / month
400
Main keyword difficulty
0
Top page monthly traffic
825
% of top page vs overall traffic
0.83

The higher the percentage the greater the risk for the site if the main page slips to page 2 of Google. This is an important KPI if you're a prospective buyer.

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