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Example of a Home, Tech Amazon affiliate site

Only Portable

Niche
,
Main market
USA
Secondary market
CA
DR
44
Word count
298721
Only Portable is an amazon affiliate site reviewing all sorts of portable products: portable massage tables, portable band saws, portable garden tools, portable water filters, etc. If you can carry it, it’s probably on this site.
Only Portable
Review update
Oct 29, 2020
Site platform
WordPress
Found via
Google Search
Alexa Rank
758938
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Indexed URLs on Google
326

You can find the amount of indexed URLs by typing site:domain.com in Google. You can also filter by dates to check the latest content added or updated by the site.
Words per indexed page
916
Keywords in Google Top 100
50500
Monthly organic traffic
22900
Traffic VS Keywords ratio
0.45

The purpose of this ratio is to show the yield of keywords. Anything above 1 is a sign of a good healthy site in a niche offering a good yield efficiency. Anything below 1 can either mean that the site has still plenty of headroom or that it is in a very competitive niche.
Only Portable is a young site which was launched in early 2020. Apparently it got hit by the Google Update in April but recovered smoothly until late August. The traffic went down in September, probably because there are a lot of outdoor & garden-related products on the site, which are very seasonal. The traffic VS keywords ratio isn’t the best we’ve seen for a home / tech site but there’s still plenty of headroom. We think it would be wise to work on the editorial UX of the site. Most people probably land on a specific page but the bounce rate would be reduced if the site was more exciting to browse.
Estimated revenues in $ / month
2290
Our revenue estimate is based on $0.1 per organic visit, which is a ballpark number we've seen for a lot of AMZ affiliate sites advertised on leading marketplaces (Empire Flippers, FE International, Flippa,...). $0.1 per visit usually corresponds tp the overall amount of sessions, not only the organic ones, as in our calculation, which means that this number is probably a conservative assumption.
The actual revenue depends on the UX quality of the site and the smart insertion of affiliate links. It's also influenced by the other forms of monetisation (info products, display ads, etc.). Simply consider this estimate as the average goal of a typical good AMZ affiliate site.
Revenue per page in $ / month
7.02
Estimated sale value in $

at 30x the estimated monthly revenue

68700
Visit Only Portable
OnlyPortable homepage
Only Portable screenshot
Upside potential in our opinion
Medium
Example of the type of product reviewed by Only Portable
Montclair Professional Portable Massage Table
Master Massage 3122 Montclair Professional Portable Massage Table
Main keyword
best gps tracker
Main keyword volume / month
3900
Main keyword difficulty
34
Top page monthly traffic
1669
% of top page vs overall traffic
7.29

The higher the percentage the greater the risk for the site if the main page slips to page 2 of Google. This is an important KPI if you're a prospective buyer.
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