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Example of a Soccer, Sport Amazon affiliate site

Soccer Balls Guide

Niche
Main market
USA
Secondary market
AU
DR
5
Word count
46587
Soccer Balls Guide is an amazon affiliate site reviewing soccer balls and other soccer accessories, as well as providing useful soccer-related tips, for the beauty of the game.
Soccer Balls Guide
Review update
Oct 29, 2020
Site platform
WordPress
Found via
Motioninvest.com
3342806
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Indexed URLs on Google
1010

You can find the amount of indexed URLs by typing site:domain.com in Google. You can also filter by dates to check the latest content added or updated by the site.

Words per indexed page
46
Keywords in Google Top 100
2700
Monthly organic traffic
819
Traffic VS Keywords ratio
0.30

The purpose of this ratio is to show the yield of keywords. Anything above 1 is a sign of a good healthy site in a niche offering a good yield efficiency. Anything below 1 can either mean that the site has still plenty of headroom or that it is in a very competitive niche.

This site was sold by Motioninvest. It had much better days in 2019, peaking at 5K+ organic visits per month. The buyer will have to try to get back to those heights. There are a lot of indexed URLs but the average amount of words per page is pretty low (46) and the visits to KW ratio should be improved. The site was advertised at $4500, a fair price if the buyer achieves a decent recovery. This will require a better balance between info content and money pages.
Estimated revenues in $ / month
81.9
Our revenue estimate is based on $0.1 per organic visit, which is a ballpark number we've seen for a lot of AMZ affiliate sites advertised on leading marketplaces (Empire Flippers, FE International, Flippa,...). $0.1 per visit usually corresponds tp the overall amount of sessions, not only the organic ones, as in our calculation, which means that this number is probably a conservative assumption.
The actual revenue depends on the UX quality of the site and the smart insertion of affiliate links. It's also influenced by the other forms of monetisation (info products, display ads, etc.). Simply consider this estimate as the average goal of a typical good AMZ affiliate site.
Published revenues in $ / month
135
Revenue per page in $ / month
0.08
Estimated sale value in $

at 30x the estimated monthly revenue

2457
Published sale value in $

by seller / marketplace

4500
Soccer Balls Guide homepage
Soccer Balls Guide screenshot
Upside potential in our opinion
Medium
Example of the type of product reviewed by Soccer Balls Guide
Main keyword
best referee whistle
Main keyword volume / month
80
Main keyword difficulty
1
Top page monthly traffic
208
% of top page vs overall traffic
25.40

The higher the percentage the greater the risk for the site if the main page slips to page 2 of Google. This is an important KPI if you're a prospective buyer.

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