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Example of a LEGO, Toys Amazon affiliate site

The Brick Fan

Niche
,
Main market
USA
Secondary market
UK
DR
56
Word count
Words can't be counted
The Brick Fan is an amazon affiliate site reviewing brand new LEGO products and providing the latest LEGO news.
The Brick Fan
Review update
Oct 28, 2020
Site platform
WordPress
Found via
Google Search
Alexa Rank
128654
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Indexed URLs on Google
16100

You can find the amount of indexed URLs by typing site:domain.com in Google. You can also filter by dates to check the latest content added or updated by the site.
Words per indexed page
NA
Keywords in Google Top 100
84800
Monthly organic traffic
66800
Traffic VS Keywords ratio
0.79

The purpose of this ratio is to show the yield of keywords. Anything above 1 is a sign of a good healthy site in a niche offering a good yield efficiency. Anything below 1 can either mean that the site has still plenty of headroom or that it is in a very competitive niche.
A website for LEGO fans which has been around for many years and has gained a solid authority in the field, ranked #1 for the highly competitive “lego news” keyword. It would clearly benefit from a UI revamp to solidify itself as a popular destination for kids and adults alike. There’s so much you could do to improve the navigation and surface the back catalogue of pages (16,000+).
Estimated revenues in $ / month
6680
Our revenue estimate is based on $0.1 per organic visit, which is a ballpark number we've seen for a lot of AMZ affiliate sites advertised on leading marketplaces (Empire Flippers, FE International, Flippa,...). $0.1 per visit usually corresponds tp the overall amount of sessions, not only the organic ones, as in our calculation, which means that this number is probably a conservative assumption.
The actual revenue depends on the UX quality of the site and the smart insertion of affiliate links. It's also influenced by the other forms of monetisation (info products, display ads, etc.). Simply consider this estimate as the average goal of a typical good AMZ affiliate site.
Revenue per page in $ / month
0.41
Estimated sale value in $

at 30x the estimated monthly revenue

200400
Visit The Brick Fan
the brickfan homepage
The Brick Fan screenshot
Upside potential in our opinion
High
Example of the type of product reviewed by The Brick Fan
LEGO City Space Mars Research Shuttle
LEGO City Space Mars Research Shuttle
Main keyword
lego news
Main keyword volume / month
15000
Main keyword difficulty
72
Top page monthly traffic
17936
% of top page vs overall traffic
26.85

The higher the percentage the greater the risk for the site if the main page slips to page 2 of Google. This is an important KPI if you're a prospective buyer.
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