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Example of a Home, Tools Amazon affiliate site

Chainsaw Journal

Niche
Main market
USA
Secondary market
CA
DR
31
Word count
More than 1M words
Chainsaw Journal is an amazon affiliate site reviewing a wide variety of outdoor tools as well as other home products.
chainsaw journal
Review update
Nov 1, 2020
Site platform
WordPress
Found via
Flippa
269954
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Indexed URLs on Google
1670

You can find the amount of indexed URLs by typing site:domain.com in Google. You can also filter by dates to check the latest content added or updated by the site.

Keywords in Google Top 100
78900
Monthly organic traffic
34400
Traffic VS Keywords ratio
0.44

The purpose of this ratio is to show the yield of keywords. Anything above 1 is a sign of a good healthy site in a niche offering a good yield efficiency. Anything below 1 can either mean that the site has still plenty of headroom or that it is in a very competitive niche.

This site was launched in 2016 with chainsaw reviews, hence its name. It widened its scope to all sorts of outdoor tools and other home-related items. It has also started reviewing gifts and providing lifestyle advice. The published revenue (on Flippa) is much higher than the revenue we estimated from the organic traffic reported by ahrefs. But the $0.1 ratio is correct when based on the actual traffic report shared by the seller on Flippa (3 times higher than the ahrefs estimate). The site has already reached a maturity stage and the traffic seems to have steadily decreased since late 2018 but there’s room both for recovery and further growth. A nicely executed site with great on-page SEO and original visuals.
Estimated revenues in $ / month
3440
Our revenue estimate is based on $0.1 per organic visit, which is a ballpark number we've seen for a lot of AMZ affiliate sites advertised on leading marketplaces (Empire Flippers, FE International, Flippa,...). $0.1 per visit usually corresponds tp the overall amount of sessions, not only the organic ones, as in our calculation, which means that this number is probably a conservative assumption.
The actual revenue depends on the UX quality of the site and the smart insertion of affiliate links. It's also influenced by the other forms of monetisation (info products, display ads, etc.). Simply consider this estimate as the average goal of a typical good AMZ affiliate site.
Published revenues in $ / month
9000
Revenue per page in $ / month
5.39
Estimated sale value in $

at 30x the estimated monthly revenue

103200
Published sale value in $

by seller / marketplace

270000
Chainsaw journal homepage
Chainsaw Journal screenshot
Upside potential in our opinion
Medium
Example of the type of product reviewed by Chainsaw Journal
Main keyword
what do i want for christmas
Main keyword volume / month
16000
Main keyword difficulty
12
Top page monthly traffic
1735
% of top page vs overall traffic
5.04

The higher the percentage the greater the risk for the site if the main page slips to page 2 of Google. This is an important KPI if you're a prospective buyer.

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