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Example of a Home, Tech Amazon affiliate site

Qteros

Niche
Main market
USA
Secondary market
UK
DR
46
Word count
177607
Qteros is an amazon affiliate site reviewing home, garden and tech products.
home qteros affiliate
Review update
Nov 29, 2020
Site platform
WordPress
Found via
Flippa
473702
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Indexed URLs on Google
172

You can find the amount of indexed URLs by typing site:domain.com in Google. You can also filter by dates to check the latest content added or updated by the site.

Words per indexed page
1033
Keywords in Google Top 100
25900
Monthly organic traffic
28900
Traffic VS Keywords ratio
1.12

The purpose of this ratio is to show the yield of keywords. Anything above 1 is a sign of a good healthy site in a niche offering a good yield efficiency. Anything below 1 can either mean that the site has still plenty of headroom or that it is in a very competitive niche.

Nicely executed general affiliate site which started in April 2020, boasting a very fast growth, boosted by 700 referring domains. The site was built on an aged domain. The discrepancy between the estimated revenue and the published revenue can be explained by the very fast growth over the last few months. I see some nice margin for growth since the site is still at a very early stage, with a limited amount of pages. Their top page, which accounts for 13% of their organic traffic, ranks for a very niche keyword: “cross stitch lap stand”. They also rank for “penis moisturizer”, “swim shirt for fat guys”, etc. There’s clearly been some hard work invested in keyword research to find these low competition opportunities.
Estimated revenues in $ / month
2890
Our revenue estimate is based on $0.1 per organic visit, which is a ballpark number we've seen for a lot of AMZ affiliate sites advertised on leading marketplaces (Empire Flippers, FE International, Flippa,...). $0.1 per visit usually corresponds tp the overall amount of sessions, not only the organic ones, as in our calculation, which means that this number is probably a conservative assumption.
The actual revenue depends on the UX quality of the site and the smart insertion of affiliate links. It's also influenced by the other forms of monetisation (info products, display ads, etc.). Simply consider this estimate as the average goal of a typical good AMZ affiliate site.
Published revenues in $ / month
4148
Revenue per page in $ / month
16.80
Estimated sale value in $

at 30x the estimated monthly revenue

86700
Published sale value in $

by seller / marketplace

124440
Qteros home page
Qteros screenshot
Upside potential in our opinion
Medium
Example of the type of product reviewed by Qteros
Main keyword
cross stitch lap stand
Main keyword volume / month
4900
Main keyword difficulty
1
Top page monthly traffic
3779
% of top page vs overall traffic
13.08

The higher the percentage the greater the risk for the site if the main page slips to page 2 of Google. This is an important KPI if you're a prospective buyer.

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