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The Well Appointed Desk Logo
Example of a Office, Pens Amazon affiliate site

The Well-Appointed Desk

Niche
Main market
USA
Secondary market
UK
DR
44
Word count
More than 800K words
The Well-Appointed Desk is an amazon affiliate site reviewing pens, ink, refill and paper for a well-appointed desk, as well as providing all sorts of useful tips for pen lovers.
The Well Appointed Desk
Review update
Oct 29, 2020
Site platform
WordPress
Found via
Google Search
453113
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Indexed URLs on Google
6250

You can find the amount of indexed URLs by typing site:domain.com in Google. You can also filter by dates to check the latest content added or updated by the site.

Keywords in Google Top 100
41200
Monthly organic traffic
20700
Traffic VS Keywords ratio
0.50

The purpose of this ratio is to show the yield of keywords. Anything above 1 is a sign of a good healthy site in a niche offering a good yield efficiency. Anything below 1 can either mean that the site has still plenty of headroom or that it is in a very competitive niche.

This affiliate site specialized in beautiful office supplies also offers sponsored posts to crowdfunding campaigns as well as direct advertising opportunities. So we would expect its revenue to be higher than our estimate since it does not only rely on Amazon commissions. The site has been around for 5+ years and hasn’t been affected by any Google update. It’s a clean authority in its field, a properly executed niche project with a well balanced traffic between a large number of long tail keywords.
Estimated revenues in $ / month
2070
Our revenue estimate is based on $0.1 per organic visit, which is a ballpark number we've seen for a lot of AMZ affiliate sites advertised on leading marketplaces (Empire Flippers, FE International, Flippa,...). $0.1 per visit usually corresponds tp the overall amount of sessions, not only the organic ones, as in our calculation, which means that this number is probably a conservative assumption.
The actual revenue depends on the UX quality of the site and the smart insertion of affiliate links. It's also influenced by the other forms of monetisation (info products, display ads, etc.). Simply consider this estimate as the average goal of a typical good AMZ affiliate site.
Revenue per page in $ / month
0.33
Estimated sale value in $

at 30x the estimated monthly revenue

62100
The Well Appointed Desk homepage
The Well-Appointed Desk screenshot
Upside potential in our opinion
Medium
Example of the type of product reviewed by The Well-Appointed Desk
Main keyword
the well appointed desk
Main keyword volume / month
500
Main keyword difficulty
9
Top page monthly traffic
923
% of top page vs overall traffic
4.46

The higher the percentage the greater the risk for the site if the main page slips to page 2 of Google. This is an important KPI if you're a prospective buyer.

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