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Example of a Coffee, Home Amazon affiliate site

Homegrounds

Niche
Main market
USA
Secondary market
CA
DR
69
Word count
807908
Homegrounds is an amazon affiliate site reviewing coffee gear and providing detailed how-to tutorials for coffee lovers.
homegrounds barista
Review update
Dec 25, 2020
Site platform
WordPress
Found via
FE International
53894
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Indexed URLs on Google
934

You can find the amount of indexed URLs by typing site:domain.com in Google. You can also filter by dates to check the latest content added or updated by the site.

Words per indexed page
865
Keywords in Google Top 100
164000
Monthly organic traffic
236000
Traffic VS Keywords ratio
1.44

The purpose of this ratio is to show the yield of keywords. Anything above 1 is a sign of a good healthy site in a niche offering a good yield efficiency. Anything below 1 can either mean that the site has still plenty of headroom or that it is in a very competitive niche.

Homegrounds.co is an authority affiliate site dedicated to everything coffee: coffee supplies, gear and accessories. The site is beautifully executed. It’s been around since 2015. It was impacted by the May 2020 Google update but seems to have enjoyed a steady recovery. FE International announced that the site had been sold to digital company Blexr, enabling them to open a new vertical. We’re looking forward to seeing how the site will be integrated in their lead gen portfolio.
Estimated revenues in $ / month
23600
Our revenue estimate is based on $0.1 per organic visit, which is a ballpark number we've seen for a lot of AMZ affiliate sites advertised on leading marketplaces (Empire Flippers, FE International, Flippa,...). $0.1 per visit usually corresponds tp the overall amount of sessions, not only the organic ones, as in our calculation, which means that this number is probably a conservative assumption.
The actual revenue depends on the UX quality of the site and the smart insertion of affiliate links. It's also influenced by the other forms of monetisation (info products, display ads, etc.). Simply consider this estimate as the average goal of a typical good AMZ affiliate site.
Published revenues in $ / month
26417
Revenue per page in $ / month
25.3
Estimated sale value in $

at 30x the estimated monthly revenue

708000
Published sale value in $

by seller / marketplace

1317000
Homegrounds Home Page
Homegrounds screenshot
Upside potential in our opinion
medium
Example of the type of product reviewed by Homegrounds
Main keyword
how to use a french press
Main keyword volume / month
21000
Main keyword difficulty
28
Top page monthly traffic
10726
% of top page vs overall traffic
4.5

The higher the percentage the greater the risk for the site if the main page slips to page 2 of Google. This is an important KPI if you're a prospective buyer.

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