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Safety Restreaint Coalition logo
Example of a Childcare, Travel Amazon affiliate site

Safety Restraint Coalition

Niche
,
Main market
USA
Secondary market
CA
DR
38
Word count
187154
Safety Restraint Coalition is an amazon affiliate site reviewing child safety seats and providing tips to travel safely by car with your children.
Buckl Up
Review update
Oct 28, 2020
Site platform
WordPress
Found via
Google Search
Alexa Rank
2478957
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Indexed URLs on Google
155

You can find the amount of indexed URLs by typing site:domain.com in Google. You can also filter by dates to check the latest content added or updated by the site.
Words per indexed page
1207
Keywords in Google Top 100
12800
Monthly organic traffic
3800
Traffic VS Keywords ratio
0.30

The purpose of this ratio is to show the yield of keywords. Anything above 1 is a sign of a good healthy site in a niche offering a good yield efficiency. Anything below 1 can either mean that the site has still plenty of headroom or that it is in a very competitive niche.
The site was apparently in zombie mode for most of 2020 before a recent relaunch (probably a change of owners on an aged domain). At the moment it’s ranking for a lot of keywords but the organic traffic to keywords ratio could improve significantly, which would increase the yield efficiency of the site.
Estimated revenues in $ / month
380
Our revenue estimate is based on $0.1 per organic visit, which is a ballpark number we've seen for a lot of AMZ affiliate sites advertised on leading marketplaces (Empire Flippers, FE International, Flippa,...). $0.1 per visit usually corresponds tp the overall amount of sessions, not only the organic ones, as in our calculation, which means that this number is probably a conservative assumption.
The actual revenue depends on the UX quality of the site and the smart insertion of affiliate links. It's also influenced by the other forms of monetisation (info products, display ads, etc.). Simply consider this estimate as the average goal of a typical good AMZ affiliate site.
Revenue per page in $ / month
2.45
Estimated sale value in $

at 30x the estimated monthly revenue

11400
Visit Safety Restraint Coalition
Safety Restreaint Coalition Homepage
Safety Restraint Coalition screenshot
Upside potential in our opinion
Low
Example of the type of product reviewed by Safety Restraint Coalition
Britax Emblem 3 Stage Convertible Car Seat
Britax Emblem 3 Stage Convertible Car Seat
Main keyword
free car seat
Main keyword volume / month
900
Main keyword difficulty
14
Top page monthly traffic
491
% of top page vs overall traffic
12.92

The higher the percentage the greater the risk for the site if the main page slips to page 2 of Google. This is an important KPI if you're a prospective buyer.
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