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Safety Restreaint Coalition logo
Example of a Childcare, Travel Amazon affiliate site

Safety Restraint Coalition

Main market
Secondary market
Word count
Safety Restraint Coalition is an amazon affiliate site reviewing child safety seats and providing tips to travel safely by car with your children.
Buckl Up
Review update
Oct 28, 2020
Site platform
Found via
Google Search
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Indexed URLs on Google

You can find the amount of indexed URLs by typing in Google. You can also filter by dates to check the latest content added or updated by the site.

Words per indexed page
Keywords in Google Top 100
Monthly organic traffic
Traffic VS Keywords ratio

The purpose of this ratio is to show the yield of keywords. Anything above 1 is a sign of a good healthy site in a niche offering a good yield efficiency. Anything below 1 can either mean that the site has still plenty of headroom or that it is in a very competitive niche.

The site was apparently in zombie mode for most of 2020 before a recent relaunch (probably a change of owners on an aged domain). At the moment it’s ranking for a lot of keywords but the organic traffic to keywords ratio could improve significantly, which would increase the yield efficiency of the site.
Estimated revenues in $ / month
Our revenue estimate is based on $0.1 per organic visit, which is a ballpark number we've seen for a lot of AMZ affiliate sites advertised on leading marketplaces (Empire Flippers, FE International, Flippa,...). $0.1 per visit usually corresponds tp the overall amount of sessions, not only the organic ones, as in our calculation, which means that this number is probably a conservative assumption.
The actual revenue depends on the UX quality of the site and the smart insertion of affiliate links. It's also influenced by the other forms of monetisation (info products, display ads, etc.). Simply consider this estimate as the average goal of a typical good AMZ affiliate site.
Revenue per page in $ / month
Estimated sale value in $

at 30x the estimated monthly revenue

Safety Restreaint Coalition Homepage
Safety Restraint Coalition screenshot
Upside potential in our opinion
Example of the type of product reviewed by Safety Restraint Coalition
Main keyword
free car seat
Main keyword volume / month
Main keyword difficulty
Top page monthly traffic
% of top page vs overall traffic

The higher the percentage the greater the risk for the site if the main page slips to page 2 of Google. This is an important KPI if you're a prospective buyer.

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