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Fat City Turntables

Niche
,
Main market
USA
Secondary market
UK
DR
1.1
Word count
78126
Fat City Turntables is an amazon affiliate site reviewing turntables and accessories for record players.
Review update
Nov 29, 2020
Site platform
WordPress
Found via
Google
Alexa Rank
3411073
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Indexed URLs on Google
140

You can find the amount of indexed URLs by typing site:domain.com in Google. You can also filter by dates to check the latest content added or updated by the site.
Words per indexed page
558
Keywords in Google Top 100
6200
Monthly organic traffic
5300
Traffic VS Keywords ratio
0.85

The purpose of this ratio is to show the yield of keywords. Anything above 1 is a sign of a good healthy site in a niche offering a good yield efficiency. Anything below 1 can either mean that the site has still plenty of headroom or that it is in a very competitive niche.
Nicely executed authority site focused on turntables / record players and their accessories, capitalizing on the revival of vinyl records. It’s still a pretty young site with a low DR but it has achieved a nice growth since launch.
Estimated revenues in $ / month
530
Our revenue estimate is based on $0.1 per organic visit, which is a ballpark number we've seen for a lot of AMZ affiliate sites advertised on leading marketplaces (Empire Flippers, FE International, Flippa,...). $0.1 per visit usually corresponds tp the overall amount of sessions, not only the organic ones, as in our calculation, which means that this number is probably a conservative assumption.
The actual revenue depends on the UX quality of the site and the smart insertion of affiliate links. It's also influenced by the other forms of monetisation (info products, display ads, etc.). Simply consider this estimate as the average goal of a typical good AMZ affiliate site.
Revenue per page in $ / month
3.8
Estimated sale value in $

at 30x the estimated monthly revenue

15900
Visit Fat City Turntables
fatcity turntables homepage
Fat City Turntables screenshot
Upside potential in our opinion
high
Example of the type of product reviewed by Fat City Turntables
Victrola Vintage 3-Speed Bluetooth Portable Suitcase Record Player with Built-in Speakers
Victrola Vintage 3 Speed Bluetooth Portable Suitcase Record Player with Built in Speakers
Main keyword
victrola vs crosley
Main keyword volume / month
250
Main keyword difficulty
2
Top page monthly traffic
482
% of top page vs overall traffic
9.1

The higher the percentage the greater the risk for the site if the main page slips to page 2 of Google. This is an important KPI if you're a prospective buyer.
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