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Example of a Fishkeeping, Hobbies Amazon affiliate site

Fishkeeping World

Niche
,
Main market
USA
Secondary market
UK
DR
51
Word count
664007
Fishkeeping World is an amazon affiliate site reviewing fishkeeping-related appliances (aquarium and accessories) and providing insightful fishkeepint tips.
FIsh Keeping World
Review update
Oct 28, 2020
Site platform
WordPress
Found via
Google Search
Alexa Rank
90236
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Indexed URLs on Google
498

You can find the amount of indexed URLs by typing site:domain.com in Google. You can also filter by dates to check the latest content added or updated by the site.
Words per indexed page
1333
Keywords in Google Top 100
136000
Monthly organic traffic
408000
Traffic VS Keywords ratio
3.00

The purpose of this ratio is to show the yield of keywords. Anything above 1 is a sign of a good healthy site in a niche offering a good yield efficiency. Anything below 1 can either mean that the site has still plenty of headroom or that it is in a very competitive niche.
High authority site in the fishkeeping niche, serving a large community of fishkeeping enthusiasts who are ready to spend quite a lot of money on their passion. Excellent KW to visitors ratio.
Estimated revenues in $ / month
40800
Our revenue estimate is based on $0.1 per organic visit, which is a ballpark number we've seen for a lot of AMZ affiliate sites advertised on leading marketplaces (Empire Flippers, FE International, Flippa,...). $0.1 per visit usually corresponds tp the overall amount of sessions, not only the organic ones, as in our calculation, which means that this number is probably a conservative assumption.
The actual revenue depends on the UX quality of the site and the smart insertion of affiliate links. It's also influenced by the other forms of monetisation (info products, display ads, etc.). Simply consider this estimate as the average goal of a typical good AMZ affiliate site.
Revenue per page in $ / month
81.93
Estimated sale value in $

at 30x the estimated monthly revenue

1224000
Visit Fishkeeping World
Fishkeeping World homepage
Fishkeeping World screenshot
Upside potential in our opinion
High
Example of the type of product reviewed by Fishkeeping World
Marina 360 Aquarium with Remote Control LED Lighting
Marina 360 Aquarium with Remote Control LED Lighting
Main keyword
fish puns
Main keyword volume / month
14000
Main keyword difficulty
3
Top page monthly traffic
9440
% of top page vs overall traffic
2.31

The higher the percentage the greater the risk for the site if the main page slips to page 2 of Google. This is an important KPI if you're a prospective buyer.
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