The Search for the Best Natural Mascara
For those who prefer a natural beauty routine, finding the best natural mascara can be a challenge. The market is saturated with options, promising lush lashes without the use of harsh chemicals or synthetic ingredients. So how do you find the best one for you? We’ve done the research and compiled a list of factors to consider when choosing a natural mascara, as well as some of our top picks.
Ingredients to Look for and Avoid
When choosing a natural mascara, it’s important to check the ingredient list. Look for natural and nourishing ingredients like plant-based oils, beeswax, and shea butter. Avoid ingredients like parabens, phthalates, and synthetic fragrances which can cause irritation and harm to the eyes. Some of our top picks for natural mascaras include Juice Beauty’s Phyto-Pigments Ultra-Natural Mascara and Lush’s Eyes Right Mascara, both of which use natural and nourishing ingredients.
Performance and Longevity
A natural mascara should perform just as well as its synthetic counterparts. Look for brands that offer volumizing and lengthening formulas, with a long-lasting hold. Brands like Ere Perez’s Natural Almond Mascara and Ilia’s Limitless Lash Mascara both offer impressive performance and longevity, with ingredients like nourishing almond oil and beeswax to strengthen lashes.
Application and Packaging
The application and packaging of a natural mascara can make a big difference in its overall usability. Look for brushes that are easy to use and apply, with bristles that effectively separate and coat lashes. Some natural mascaras come with reusable or recycled packaging, making them a more eco-friendly option. We recommend trying out clean beauty brand RMS Beauty’s Straight Up Volumizing Peptide Mascara, which offers a unique square-shaped brush for easy application and comes in a recyclable glass tube.
Ethics and Sustainability
As with any beauty product, it’s important to consider the ethics and sustainability of the brand you’re supporting. Look for brands that prioritize fair labor practices, use sustainable ingredients, and offer eco-friendly packaging. Some of our favorite ethically-minded natural mascara brands include Kjaer Weis, which uses refillable and sustainable packaging, and Honest Beauty, which offers natural and cruelty-free formulas.
