The Rise of Cruelty-Free Mascara Brands
In recent years, more and more beauty consumers have made the switch to cruelty-free products. That means no animal testing or animal-derived ingredients. With the rise of the cruelty-free movement, there’s been an increase in brands that cater to these values. Mascara is an essential part of many people’s makeup routines, and luckily, there are plenty of options for cruelty-free mascara brands.
Top Cruelty-Free Mascara Brands
One of the top cruelty-free mascara brands is Too Faced. Not only are their mascaras cruelty-free, but they’re also vegan and available in a range of options, from lengthening to volumizing. Another popular brand is Tarte, known for their Lights, Camera, Lashes mascara. They use natural ingredients and don’t test on animals.
Drugstore Brands with Cruelty-Free Mascara
You don’t need to splurge on high-end mascara to find a cruelty-free option. Many drugstore brands have jumped on the cruelty-free bandwagon. One such brand is e.l.f. Their mineral-infused mascara is vegan and affordable. Another option is Pacifica, a brand with a dedication to being 100% vegan and cruelty-free. Their Stellar Gaze mascara is a best-seller.
The Importance of Checking Labels
When searching for cruelty-free mascara, it’s important to check labels and do research. While a brand may not test on animals, they may still use animal-derived ingredients such as beeswax or carmine. Look for brands that specifically state they are vegan to ensure no animal-derived ingredients are used. Additionally, don’t be fooled by “cruelty-free” labels that aren’t backed up by third-party certifications.
Supporting the Cruelty-Free Movement
Switching to a cruelty-free mascara is a small but impactful way to support the cruelty-free movement. By buying from brands that don’t test on animals, we can send a message to the beauty industry that animal testing is unnecessary and unethical. With so many cruelty-free mascara options available, there’s no reason not to make the switch.
