Know your customer base
Before highlighting any signature dish on your menu card, it is crucial to know your customer base. Understanding the preference and taste of your target audience plays a vital role in choosing and promoting any dish. For instance, if your restaurant is located in an area with a more traditional and conservative community, then promoting spicy or unusual dishes may not be the best idea. Instead, you can choose comforting classics as your signature dishes to attract customers.
Showcase visually appealing dishes
People eat with their eyes before their mouths, and it is no different when it comes to highlighting your signature dishes. Make sure to take high-quality pictures of the dishes and display them in an attractive manner on your menu card. You can also use social media platforms like Instagram and Facebook to showcase your dishes visually and attract potential customers.
Highlight unique ingredients or cooking techniques
Most signature dishes have a unique element that sets them apart from the rest of the menu items. Whether it’s an unusual ingredient or a special cooking technique, make sure to mention it on your menu card. You can also provide a brief history or story behind the dish to make it more interesting and appealing to the customers.
Incorporate customer feedback
Listen to the feedback of your customers and try to incorporate it into your menu card. If there is a particular dish that is getting rave reviews, then it is essential to promote it as your signature dish. You can also consider running surveys or polls on your website or social media platforms to get the opinion of your customers and use it to promote your signature dishes.
Offer promotional deals on your signature dishes
Finally, offering promotional deals on your signature dishes is an excellent way to attract customers and promote them. You can create combo deals or offer discounts on these dishes during specific days or hours to encourage customers to try them. This can be an effective way to create buzz around your dishes and attract repeat customers.
