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Example of a Seniors, Tech Amazon affiliate site

Easy Tech Seniors

Niche
,
Main market
USA
Secondary market
AU
DR
2.3
Word count
114631
Easy Tech Seniors is an amazon affiliate site reviewing products aimed at seniors, sharing tips to improve the daily life of seniors.
Easy Tech Seniors
Review update
Oct 28, 2020
Site platform
WordPress
Found via
Google Search
Alexa Rank
1333805
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Indexed URLs on Google
87

You can find the amount of indexed URLs by typing site:domain.com in Google. You can also filter by dates to check the latest content added or updated by the site.
Words per indexed page
1318
Keywords in Google Top 100
9400
Monthly organic traffic
2000
Traffic VS Keywords ratio
0.21

The purpose of this ratio is to show the yield of keywords. Anything above 1 is a sign of a good healthy site in a niche offering a good yield efficiency. Anything below 1 can either mean that the site has still plenty of headroom or that it is in a very competitive niche.
Discussing products and services from the senior angle, a growing demographic with specific needs in terms of user experience and accessibility. The site is fairly new (early 2020) and could probably improve the yield of its keywords once it garners more domain authority. Hopefully the site will also diversify its traffic distribution (the most popular page currently accounts for 28+% of the overall organic traffic.
Estimated revenues in $ / month
200
Our revenue estimate is based on $0.1 per organic visit, which is a ballpark number we've seen for a lot of AMZ affiliate sites advertised on leading marketplaces (Empire Flippers, FE International, Flippa,...). $0.1 per visit usually corresponds tp the overall amount of sessions, not only the organic ones, as in our calculation, which means that this number is probably a conservative assumption.
The actual revenue depends on the UX quality of the site and the smart insertion of affiliate links. It's also influenced by the other forms of monetisation (info products, display ads, etc.). Simply consider this estimate as the average goal of a typical good AMZ affiliate site.
Revenue per page in $ / month
2.30
Estimated sale value in $

at 30x the estimated monthly revenue

6000
Visit Easy Tech Seniors
easy tech seniors homepage
Easy Tech Seniors screenshot
Upside potential in our opinion
Medium
Example of the type of product reviewed by Easy Tech Seniors
Shiatsu Back Shoulder and Neck Massager with Heat
Shiatsu Back Shoulder and Neck Massager with Heat
Main keyword
apps to improve memory
Main keyword volume / month
200
Main keyword difficulty
73
Top page monthly traffic
567
% of top page vs overall traffic
28.35

The higher the percentage the greater the risk for the site if the main page slips to page 2 of Google. This is an important KPI if you're a prospective buyer.
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