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Example of a Microphones, Recording Amazon affiliate site

Microphone Basics

Niche
,
Main market
USA
Secondary market
UK
DR
28
Word count
342651
Microphone Basics is an amazon affiliate site reviewing microphones, recording gear and gifts for musicians.
microphone basics
Review update
Oct 28, 2020
Site platform
WordPress
Found via
Google Search
Alexa Rank
176895
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Indexed URLs on Google
165

You can find the amount of indexed URLs by typing site:domain.com in Google. You can also filter by dates to check the latest content added or updated by the site.
Words per indexed page
2077
Keywords in Google Top 100
39200
Monthly organic traffic
37000
Traffic VS Keywords ratio
0.94

The purpose of this ratio is to show the yield of keywords. Anything above 1 is a sign of a good healthy site in a niche offering a good yield efficiency. Anything below 1 can either mean that the site has still plenty of headroom or that it is in a very competitive niche.
This site in the studio / recording niche has enjoyed a very rapid growth since its launch in early 2020. We would already value it above $100K based on its organic traffic. Update: this site was hammered by the Dec 2020 Google update. It lost almost all its traffic.
Estimated revenues in $ / month
3700
Our revenue estimate is based on $0.1 per organic visit, which is a ballpark number we've seen for a lot of AMZ affiliate sites advertised on leading marketplaces (Empire Flippers, FE International, Flippa,...). $0.1 per visit usually corresponds tp the overall amount of sessions, not only the organic ones, as in our calculation, which means that this number is probably a conservative assumption.
The actual revenue depends on the UX quality of the site and the smart insertion of affiliate links. It's also influenced by the other forms of monetisation (info products, display ads, etc.). Simply consider this estimate as the average goal of a typical good AMZ affiliate site.
Revenue per page in $ / month
22.42
Estimated sale value in $

at 30x the estimated monthly revenue

111000
Visit Microphone Basics
microphone basics home page
Microphone Basics screenshot
Upside potential in our opinion
High
Example of the type of product reviewed by Microphone Basics
Turtle Beach Recon 50X Gaming Headset
Main keyword
portable recording booth
Main keyword volume / month
3100
Main keyword difficulty
18
Top page monthly traffic
1845
% of top page vs overall traffic
4.99

The higher the percentage the greater the risk for the site if the main page slips to page 2 of Google. This is an important KPI if you're a prospective buyer.
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