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Example of a BJJ, Sport Amazon affiliate site

Find Your GI

Niche
Main market
USA
Secondary market
UK
DR
8
Word count
43234
Find Your GI is an amazon affiliate site reviewing BJJ GI and BJJ accessories as well as providing martial arts tutorials.
Find Your Gi
Review update
Oct 29, 2020
Site platform
WordPress
Found via
Google Search
4902058
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Indexed URLs on Google
39

You can find the amount of indexed URLs by typing site:domain.com in Google. You can also filter by dates to check the latest content added or updated by the site.

Words per indexed page
1109
Keywords in Google Top 100
2200
Monthly organic traffic
3100
Traffic VS Keywords ratio
1.41

The purpose of this ratio is to show the yield of keywords. Anything above 1 is a sign of a good healthy site in a niche offering a good yield efficiency. Anything below 1 can either mean that the site has still plenty of headroom or that it is in a very competitive niche.

Brand new website launchd in Q1 2020, started garnering good organic traffic in September. Very nice traffic vs keywords ratio on a hyper niche angle: the best training uniform for Braziilian Jiu Jitsu. Potential to expand to other martial arts. The only issue we would see is the very high proportion of traffic generated by the top page (70+%).
Estimated revenues in $ / month
310
Our revenue estimate is based on $0.1 per organic visit, which is a ballpark number we've seen for a lot of AMZ affiliate sites advertised on leading marketplaces (Empire Flippers, FE International, Flippa,...). $0.1 per visit usually corresponds tp the overall amount of sessions, not only the organic ones, as in our calculation, which means that this number is probably a conservative assumption.
The actual revenue depends on the UX quality of the site and the smart insertion of affiliate links. It's also influenced by the other forms of monetisation (info products, display ads, etc.). Simply consider this estimate as the average goal of a typical good AMZ affiliate site.
Revenue per page in $ / month
7.95
Estimated sale value in $

at 30x the estimated monthly revenue

9300
bjj gi homepage
Find Your GI screenshot
Upside potential in our opinion
High
Example of the type of product reviewed by Find Your GI
Main keyword
bjj gi
Main keyword volume / month
7600
Main keyword difficulty
22
Top page monthly traffic
2257
% of top page vs overall traffic
72.81

The higher the percentage the greater the risk for the site if the main page slips to page 2 of Google. This is an important KPI if you're a prospective buyer.

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