APIs (Application Programming Interfaces) are now ubiquitous, powering most of the apps we’re using on a daily basis.
RapidAPI is one of the leaders on this market, offering easy access to thousands of APIs via a single user interface.
What brings traffic to RapidAPI?
If you’re an API enthusiast, it’s worth finding out what are the most popular API-related search queries generated organic traffic for RapidAPI. It’s an indication of what’s hot on the market. You can get this data from ahrefs. We have fine tuned our search to only include queries featuring the “API” operator while excluding the word “Rapid” (to exclude branded search queries).
Here’s an excerpt of our our little experiment, in descending order, incl. RapidAPI’s position on Google USA for each keyword + the monthly search volume per keyword.
- yahoo finance api 4800 searches per month, #1 position
- netflix api 2200 searches per month, #1 position
- weather api 6600 searches per month, #1 position
- imdb api 2200 searches per month, #2 position
- free weather api 1500 searches per month, #2 position
- serp api 7000 searches per month, #6 position
- sms api 1500 searches per month, #2 position
- meme api 700 searches per month, #1 position
- zomato api 400 searches per month, #1 position
- hulu api 600 searches per month, #1 position
- google finance api 1500 searches per month, #2 position
- recipe api 600 searches per month, #1 position
- home depot api 200 searches per month, #1 position
- pokemon go api 400 searches per month, #2 position
You can visit ahrefs to view the full list of results. We’ve excluded from our leaderboard the searches for “API key”, “API endpoint”, “How to use an API”, etc. which were not related to a specific API.
A very long tail of niche queries
Since RapidAPI features thousands of APIs, the organic traffic is spread among a long tail of niche queries. After applying our filters (which still included “API key” etc), we still had 13066 different long tail keywords generating organic traffic for the site. You might have noticed that the amount of monthly searches per API is quite moderate. Most developers probably head directly to the various websites to find the API documentation in the footer (or use RapidAPI as their dedicated search engine, not typing their query into Google search bar).