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Example of a News, Toys Amazon affiliate site

ToyBook

Niche
,
Main market
USA
Secondary market
CA
DR
59
Word count
More than 500K words
ToyBook is an amazon affiliate site sharing news, releases, events and more about the vibrant toy industry, as well as reviewing the best latest toys on the market.
ToyBook
Review update
Oct 29, 2020
Site platform
WordPress
Found via
Google Search
Alexa Rank
77265
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Indexed URLs on Google
14400

You can find the amount of indexed URLs by typing site:domain.com in Google. You can also filter by dates to check the latest content added or updated by the site.
Keywords in Google Top 100
113000
Monthly organic traffic
30500
Traffic VS Keywords ratio
0.27

The purpose of this ratio is to show the yield of keywords. Anything above 1 is a sign of a good healthy site in a niche offering a good yield efficiency. Anything below 1 can either mean that the site has still plenty of headroom or that it is in a very competitive niche.
This toy industry authority site is ranking for a massive amount of keywords, due to the presence of a lot of products and brands on the site but as you can see the traffic to KW ratio is quite low (0.27). The site needs a constant influx of new product releases and events to grow its traffic, which has experienced a few spikes over the last 2 years, based on exploding trends. The top page accounts for roughly 25% of the organic traffic of the whole site, which has more than 14,000 indexed pages on Google.
Estimated revenues in $ / month
3050
Our revenue estimate is based on $0.1 per organic visit, which is a ballpark number we've seen for a lot of AMZ affiliate sites advertised on leading marketplaces (Empire Flippers, FE International, Flippa,...). $0.1 per visit usually corresponds tp the overall amount of sessions, not only the organic ones, as in our calculation, which means that this number is probably a conservative assumption.
The actual revenue depends on the UX quality of the site and the smart insertion of affiliate links. It's also influenced by the other forms of monetisation (info products, display ads, etc.). Simply consider this estimate as the average goal of a typical good AMZ affiliate site.
Revenue per page in $ / month
0.21
Estimated sale value in $

at 30x the estimated monthly revenue

91500
Visit ToyBook
toybook homepage
ToyBook screenshot
Upside potential in our opinion
Medium
Example of the type of product reviewed by ToyBook
Mattel Star Wars The Child Plush Toy, 11-Inch Small Yoda-Like Soft Figure from The Mandalorian
Mattel Star Wars The Child Plush Toy 11 Inch Small Yoda Like Soft Figure from The Mandalorian
Main keyword
baby yoda toy
Main keyword volume / month
55000
Main keyword difficulty
14
Top page monthly traffic
8067
% of top page vs overall traffic
26.45

The higher the percentage the greater the risk for the site if the main page slips to page 2 of Google. This is an important KPI if you're a prospective buyer.
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