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Indexed URLs on Google
You can find the amount of indexed URLs by typing site:domain.com in Google. You can also filter by dates to check the latest content added or updated by the site.
Keywords in Google Top 100
Monthly organic traffic
Traffic VS Keywords ratio
The purpose of this ratio is to show the yield of keywords. Anything above 1 is a sign of a good healthy site in a niche offering a good yield efficiency. Anything below 1 can either mean that the site has still plenty of headroom or that it is in a very competitive niche.
This toy industry authority site is ranking for a massive amount of keywords, due to the presence of a lot of products and brands on the site but as you can see the traffic to KW ratio is quite low (0.27). The site needs a constant influx of new product releases and events to grow its traffic, which has experienced a few spikes over the last 2 years, based on exploding trends. The top page accounts for roughly 25% of the organic traffic of the whole site, which has more than 14,000 indexed pages on Google.
Estimated revenues in $ / month
Our revenue estimate is based on $0.1 per organic visit, which is a ballpark number we've seen for a lot of AMZ affiliate sites advertised on leading marketplaces (Empire Flippers, FE International, Flippa,...). $0.1 per visit usually corresponds tp the overall amount of sessions, not only the organic ones, as in our calculation, which means that this number is probably a conservative assumption.
The actual revenue depends on the UX quality of the site and the smart insertion of affiliate links. It's also influenced by the other forms of monetisation (info products, display ads, etc.). Simply consider this estimate as the average goal of a typical good AMZ affiliate site.