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Tool Truck Rebrands

Niche
Main market
USA
Secondary market
CA
DR
0.1
Word count
26314
Tool Truck Rebrands is an amazon affiliate site reviewing cheap alternatives to expensive gear sold by tool trucks.
Tool Truck Rebrands
Review update
Oct 28, 2020
Site platform
Custom, static
Found via
Google Search
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Indexed URLs on Google
279

You can find the amount of indexed URLs by typing site:domain.com in Google. You can also filter by dates to check the latest content added or updated by the site.

Words per indexed page
94
Keywords in Google Top 100
2100
Monthly organic traffic
293
Traffic VS Keywords ratio
0.14

The purpose of this ratio is to show the yield of keywords. Anything above 1 is a sign of a good healthy site in a niche offering a good yield efficiency. Anything below 1 can either mean that the site has still plenty of headroom or that it is in a very competitive niche.

As much as I find the angle interesting (providing cheap Amazon alternatives to expensive tools sold by tool trucks), it hasn’t proven to generate substantial traffic since the site launched in mid 2019. Quite a lot of work invested in the site (279 pages indexed at time of writing) for a low yield per page. One of the issues is the absence of keywords in the URL slugs (same issue for the images), quite weird for an affiliate site otherwise nicely designed. Not enough info content vs money pages.
Estimated revenues in $ / month
29.3
Our revenue estimate is based on $0.1 per organic visit, which is a ballpark number we've seen for a lot of AMZ affiliate sites advertised on leading marketplaces (Empire Flippers, FE International, Flippa,...). $0.1 per visit usually corresponds tp the overall amount of sessions, not only the organic ones, as in our calculation, which means that this number is probably a conservative assumption.
The actual revenue depends on the UX quality of the site and the smart insertion of affiliate links. It's also influenced by the other forms of monetisation (info products, display ads, etc.). Simply consider this estimate as the average goal of a typical good AMZ affiliate site.
Revenue per page in $ / month
0.11
Estimated sale value in $

at 30x the estimated monthly revenue

879
Tool Truck Rebrands homepage
Tool Truck Rebrands screenshot
Upside potential in our opinion
Low
Example of the type of product reviewed by Tool Truck Rebrands
Main keyword
tool truck brands
Main keyword volume / month
150
Main keyword difficulty
6
Top page monthly traffic
64
% of top page vs overall traffic
21.84

The higher the percentage the greater the risk for the site if the main page slips to page 2 of Google. This is an important KPI if you're a prospective buyer.

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