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Example of a Hobbies, Tools Amazon affiliate site

Multitool Central

Niche
Main market
USA
Secondary market
AU
DR
0
Word count
38606
Multitool Central is an amazon affiliate site reviewing multi-tools, top tier, for EDC, for kids, for fire rescue.
Multi Tool Central
Review update
Oct 27, 2020
Site platform
WordPress
Found via
Google Search
3114342
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Indexed URLs on Google
69

You can find the amount of indexed URLs by typing site:domain.com in Google. You can also filter by dates to check the latest content added or updated by the site.

Words per indexed page
560
Keywords in Google Top 100
1300
Monthly organic traffic
619
Traffic VS Keywords ratio
0.48

The purpose of this ratio is to show the yield of keywords. Anything above 1 is a sign of a good healthy site in a niche offering a good yield efficiency. Anything below 1 can either mean that the site has still plenty of headroom or that it is in a very competitive niche.

The UX of the site could be improved, as well as the position of affiliate links. I had o browse multiple pages to find an actual product example. There’s a lot of untapped opportunities on this site.
Estimated revenues in $ / month
61.9
Our revenue estimate is based on $0.1 per organic visit, which is a ballpark number we've seen for a lot of AMZ affiliate sites advertised on leading marketplaces (Empire Flippers, FE International, Flippa,...). $0.1 per visit usually corresponds tp the overall amount of sessions, not only the organic ones, as in our calculation, which means that this number is probably a conservative assumption.
The actual revenue depends on the UX quality of the site and the smart insertion of affiliate links. It's also influenced by the other forms of monetisation (info products, display ads, etc.). Simply consider this estimate as the average goal of a typical good AMZ affiliate site.
Revenue per page in $ / month
0.90
Estimated sale value in $

at 30x the estimated monthly revenue

1857
multitoolcentral.com
Multitool Central screenshot
Upside potential in our opinion
Medium
Example of the type of product reviewed by Multitool Central
Main keyword
kids multitool
Main keyword volume / month
150
Main keyword difficulty
0
Top page monthly traffic
118
% of top page vs overall traffic
19.06

The higher the percentage the greater the risk for the site if the main page slips to page 2 of Google. This is an important KPI if you're a prospective buyer.

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