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Example of a Music, Recording Amazon affiliate site

Noname Music

Niche
Main market
USA
Secondary market
UK
DR
56
Word count
243433
Noname Music is an amazon affiliate site reviewing music instruments, recording and mixing gear.
No Name Hiding
Review update
Oct 27, 2020
Site platform
WordPress
Found via
Google Search
1592037
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Indexed URLs on Google
122

You can find the amount of indexed URLs by typing site:domain.com in Google. You can also filter by dates to check the latest content added or updated by the site.

Words per indexed page
1995
Keywords in Google Top 100
15400
Monthly organic traffic
15700
Traffic VS Keywords ratio
1.02

The purpose of this ratio is to show the yield of keywords. Anything above 1 is a sign of a good healthy site in a niche offering a good yield efficiency. Anything below 1 can either mean that the site has still plenty of headroom or that it is in a very competitive niche.

I was impressed by the good results achieved by the sites active in the music / recording / studio niche in my research. This industry lends itself perfectly to a well balanced blend of informative pieces and money pages (reviews). Prospective buyers are always looking for content to inform their purchase decisions. Interestingly this site ranks #1 for “no name”. I don’t know whether it’s for their own brand or, by chance, for the general head term.
Estimated revenues in $ / month
1570
Our revenue estimate is based on $0.1 per organic visit, which is a ballpark number we've seen for a lot of AMZ affiliate sites advertised on leading marketplaces (Empire Flippers, FE International, Flippa,...). $0.1 per visit usually corresponds tp the overall amount of sessions, not only the organic ones, as in our calculation, which means that this number is probably a conservative assumption.
The actual revenue depends on the UX quality of the site and the smart insertion of affiliate links. It's also influenced by the other forms of monetisation (info products, display ads, etc.). Simply consider this estimate as the average goal of a typical good AMZ affiliate site.
Revenue per page in $ / month
12.87
Estimated sale value in $

at 30x the estimated monthly revenue

47100
www.nonamehiding.com
Noname Music screenshot
Upside potential in our opinion
High
Example of the type of product reviewed by Noname Music
Main keyword
noname
Main keyword volume / month
47000
Main keyword difficulty
4
Top page monthly traffic
2206
% of top page vs overall traffic
14.05

The higher the percentage the greater the risk for the site if the main page slips to page 2 of Google. This is an important KPI if you're a prospective buyer.

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