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Example of a Cameras, Lenses Amazon affiliate site

Lens Rumors

Niche
Main market
USA
Secondary market
UK
DR
17
Word count
More than 250,000 words
Lens Rumors is an amazon affiliate site reviewing camera lenses, mostly Nikon and Canon lenses.
Lens Rumors
Review update
Oct 28, 2020
Site platform
WordPress
Found via
Google Search
1205748
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Indexed URLs on Google
6000

You can find the amount of indexed URLs by typing site:domain.com in Google. You can also filter by dates to check the latest content added or updated by the site.

Words per indexed page
NA
Keywords in Google Top 100
32700
Monthly organic traffic
3800
Traffic VS Keywords ratio
0.12

The purpose of this ratio is to show the yield of keywords. Anything above 1 is a sign of a good healthy site in a niche offering a good yield efficiency. Anything below 1 can either mean that the site has still plenty of headroom or that it is in a very competitive niche.

Quite an old site (we can see posts dating back to 2014), with a very low yield per page and a low traffic to keywords ratio, in a very competitive niche. The “rumor” angle is a nice take on the news though.
Estimated revenues in $ / month
380
Our revenue estimate is based on $0.1 per organic visit, which is a ballpark number we've seen for a lot of AMZ affiliate sites advertised on leading marketplaces (Empire Flippers, FE International, Flippa,...). $0.1 per visit usually corresponds tp the overall amount of sessions, not only the organic ones, as in our calculation, which means that this number is probably a conservative assumption.
The actual revenue depends on the UX quality of the site and the smart insertion of affiliate links. It's also influenced by the other forms of monetisation (info products, display ads, etc.). Simply consider this estimate as the average goal of a typical good AMZ affiliate site.
Revenue per page in $ / month
0.06
Estimated sale value in $

at 30x the estimated monthly revenue

11400
Lens Rumors homepage
Lens Rumors screenshot
Upside potential in our opinion
Low
Example of the type of product reviewed by Lens Rumors
Main keyword
sigma rumors
Main keyword volume / month
300
Main keyword difficulty
2
Top page monthly traffic
285
% of top page vs overall traffic
7.50

The higher the percentage the greater the risk for the site if the main page slips to page 2 of Google. This is an important KPI if you're a prospective buyer.

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