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Example of a Beauty, Haircare Amazon affiliate site

My Hair Care Coach

Niche
Main market
USA
Secondary market
CA
DR
6
Word count
145297
My Hair Care Coach is an amazon affiliate site reviewing hair care products and providing hair care tips.
hair care coach
Review update
Oct 28, 2020
Site platform
WordPress
Found via
Motioninvest.com
2071723
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Indexed URLs on Google
231

You can find the amount of indexed URLs by typing site:domain.com in Google. You can also filter by dates to check the latest content added or updated by the site.

Words per indexed page
629
Keywords in Google Top 100
18300
Monthly organic traffic
7100
Traffic VS Keywords ratio
0.39

The purpose of this ratio is to show the yield of keywords. Anything above 1 is a sign of a good healthy site in a niche offering a good yield efficiency. Anything below 1 can either mean that the site has still plenty of headroom or that it is in a very competitive niche.

4+-year site in a very competitive niche. The organic visits to keywords ratio isn’t that great but the site would probably deserve a revamp to make it more enticing. Our revenue estimates were higher than the actual numbers shared by the seller.
Estimated revenues in $ / month
710
Our revenue estimate is based on $0.1 per organic visit, which is a ballpark number we've seen for a lot of AMZ affiliate sites advertised on leading marketplaces (Empire Flippers, FE International, Flippa,...). $0.1 per visit usually corresponds tp the overall amount of sessions, not only the organic ones, as in our calculation, which means that this number is probably a conservative assumption.
The actual revenue depends on the UX quality of the site and the smart insertion of affiliate links. It's also influenced by the other forms of monetisation (info products, display ads, etc.). Simply consider this estimate as the average goal of a typical good AMZ affiliate site.
Published revenues in $ / month
294
Revenue per page in $ / month
3.07
Published sale value in $

by seller / marketplace

10000
my hair care coach homepage
My Hair Care Coach screenshot
Upside potential in our opinion
Medium
Example of the type of product reviewed by My Hair Care Coach
Main keyword
best hair for tree braids
Main keyword volume / month
350
Main keyword difficulty
1
Top page monthly traffic
1002
% of top page vs overall traffic
14.11

The higher the percentage the greater the risk for the site if the main page slips to page 2 of Google. This is an important KPI if you're a prospective buyer.

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