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Defense Gears logo
Example of a Guns, Safety Amazon affiliate site

Defense Gears

Niche
,
Main market
USA
Secondary market
CA
DR
13
Word count
178512
Defense Gears is an amazon affiliate site dedicated to reviews of guns accessories, mainly for safety purposes.
Defense Gears
Review update
Oct 27, 2020
Site platform
WordPress
Found via
motioninvest.com
Alexa Rank
435730
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Indexed URLs on Google
158

You can find the amount of indexed URLs by typing site:domain.com in Google. You can also filter by dates to check the latest content added or updated by the site.
Words per indexed page
1130
Keywords in Google Top 100
2000
Monthly organic traffic
1100
Traffic VS Keywords ratio
0.55

The purpose of this ratio is to show the yield of keywords. Anything above 1 is a sign of a good healthy site in a niche offering a good yield efficiency. Anything below 1 can either mean that the site has still plenty of headroom or that it is in a very competitive niche.
Ahrefs numbers are far under the actual organic traffic, which can happen, especially for smaller sites. This site won’t have much interest outside of the US.
Estimated revenues in $ / month
110
Our revenue estimate is based on $0.1 per organic visit, which is a ballpark number we've seen for a lot of AMZ affiliate sites advertised on leading marketplaces (Empire Flippers, FE International, Flippa,...). $0.1 per visit usually corresponds tp the overall amount of sessions, not only the organic ones, as in our calculation, which means that this number is probably a conservative assumption.
The actual revenue depends on the UX quality of the site and the smart insertion of affiliate links. It's also influenced by the other forms of monetisation (info products, display ads, etc.). Simply consider this estimate as the average goal of a typical good AMZ affiliate site.
Published revenues in $ / month
1351
Revenue per page in $ / month
0.70
Published sale value in $

by seller / marketplace

38900
Visit Defense Gears
defensegears.com
Defense Gears screenshot
Upside potential in our opinion
Medium
Example of the type of product reviewed by Defense Gears
RCBS Scales Chargemaster Lite grain powder dispenser
RCBS Scales Chargemaster Lite grain powder dispenser
Main keyword
brass tumbler
Main keyword volume / month
2400
Main keyword difficulty
2
Top page monthly traffic
298
% of top page vs overall traffic
27.09

The higher the percentage the greater the risk for the site if the main page slips to page 2 of Google. This is an important KPI if you're a prospective buyer.
More info on ahrefs

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