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Example of a Backyard, Gardening Amazon affiliate site

Backyard Boss

Main market
USA
Secondary market
CA
DR
58
Word count
More than 1M words
Backyard Boss is an amazon affiliate site reviewing gardening, BBQ and backyard products.
backyard boss
Review update
Oct 27, 2020
Site platform
WordPress
Found via
Google Search
93624
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Indexed URLs on Google
1160

You can find the amount of indexed URLs by typing site:domain.com in Google. You can also filter by dates to check the latest content added or updated by the site.

Words per indexed page
NA
Keywords in Google Top 100
305000
Monthly organic traffic
275000
Traffic VS Keywords ratio
0.90

The purpose of this ratio is to show the yield of keywords. Anything above 1 is a sign of a good healthy site in a niche offering a good yield efficiency. Anything below 1 can either mean that the site has still plenty of headroom or that it is in a very competitive niche.

This site has managed to establish a strong authority in the home & garden niche. Our estimates are around $30,000 of monthly revenues at time of writing. The site is probably on a good trajectory to be valued $1M+.
Estimated revenues in $ / month
27500
Our revenue estimate is based on $0.1 per organic visit, which is a ballpark number we've seen for a lot of AMZ affiliate sites advertised on leading marketplaces (Empire Flippers, FE International, Flippa,...). $0.1 per visit usually corresponds tp the overall amount of sessions, not only the organic ones, as in our calculation, which means that this number is probably a conservative assumption.
The actual revenue depends on the UX quality of the site and the smart insertion of affiliate links. It's also influenced by the other forms of monetisation (info products, display ads, etc.). Simply consider this estimate as the average goal of a typical good AMZ affiliate site.
Revenue per page in $ / month
23.71
Estimated sale value in $

at 30x the estimated monthly revenue

825000
www.backyardboss.net
Backyard Boss screenshot
Upside potential in our opinion
High
Example of the type of product reviewed by Backyard Boss
Main keyword
free landscape design software
Main keyword volume / month
6400
Main keyword difficulty
34
Top page monthly traffic
13491
% of top page vs overall traffic
4.91

The higher the percentage the greater the risk for the site if the main page slips to page 2 of Google. This is an important KPI if you're a prospective buyer.

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